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1.
81.2/Англ./
E-46


    Johnson, E. M.C.
    Teaching Business English [Текст] / E. M.C. Johnson, Christine Johnson. - Oxford : Oxford University Press, 1994. - 237 с. - ISBN 0-19-437167-0 : Б. ц.
    Содержание:
Acknowledgements xi
Introduction xiii
PART ONE: Introduction to Business English
What is Business English?
Background . - С .3
What characterizes the language of business? . - С .7
Sense of purpose . - С .7
Social aspects . - С .8
Clear communication . - С .9
The Business English syllabus . - С .9
Business and General English courses . - С .10
2 Who wants to learn Business English?
Pre-experience learners . - С .15
Low-experience learners . - С .16
Junior company members . - С .16
Learners who are moving jobs . - С .16
Job-experienced learners . - С .17
Reasons for learning English . - С .17
Characteristics of the learners . - С .17
Cultural differences . - С .18
3 Where is Business English taught?
Types of institution . - С .21
Public and private sector educational institutions . - С .21
Adult learning centres and Chambers of Commerce . - С .21
British Council- and American-sponsored centres . - С .22
Language schools . - С .22
Training and consulting groups and individualconsultants . - С .22
In-company . - С .22
Some implications . - С .23
For the pre-experience learner . - С .23
For the job-experienced learner . - С .23
For the training manager . - С .23
4 Resources
The Business English trainer . - С .25
Background and experience . - С .25
Personal skills . - С .27
Acquiring the resources . - С .28
Skills . - С .28
Knowledge . - С .31
5 Performance objectives for Business English
The need to emphasize performance . - С .35
Skills training: basic principles . - С .37
The communicative approach . - С .37
Learner involvement in course design . - С .38
Input v. output . - С .38
Task-based learning . - С .39
Feedback . - С .39
PART TWO: Analysing the needs of the learners
6 Describing levels of performance
Who needs to define levels of performance and why? . - С .43
Performance scales . - С .44
Testing and assessment . - С .46
Published tests and examinations . - С .47
Carrying out assessment yourself . - С .48
The training gap . - С .53
7 Job analysis
Job categories . - С .57
Managers as learners . - С .57
Technical staff as learners . - С .60
Secretaries and clerical workers as learners . - С .61
Departmental differences . - С .62
Marketing and sales . - С .64
Human resources . - С .65
Finance . - С .66
Production . - С .68
8 Information gathering
What do we need to know? . - С .71
Information about the learner . - С .71
Defining the learning purpose . - С .72
Information about the learning situation . - С .72
Ways of gathering information . - С .73
Job-experienced learners . - С .73
Pre-experience learners . - С .79
Practical problems in needs analysis . - С .81
Examples of interview task sheets . - С .84
Determining the content of the course
Breakdown of performance areas . - С .89
Meetings and discussions . - С .90
Giving information . - С .95
Telephoning . - С .98
Business correspondence . - С .99
Socializing . - С .100
Language analysis . - С .102
Company documentation . - С .103
Learner output . - С .106
Training videos . - С .108
The focus of training . - С .110
PART THREE: Activities and materials
10 Published materials
Business English materials . - С .117
General Business English coursebook packages . - С .117
Supplementary materials . - С .120
Job-specific materials . - С .121
Reference books . - С .121
Self-access materials . - С .121
Business skills training materials . - С .122
Video materials . - С .123
Business simulation games . - С .124
Selection and evaluation . - С .123
Criteria for selection . - С .125
11 Framework materials
What are framework materials? . - С .131
Advantages . - С .132
When should framework materials be used? . - С .133
Frameworks for different purposes . - С .134
Analysing . - С .134
Describing contrast and similarity . - С .136
Describing change . - С .140
Describing cause and effect . - С .140
Describing sequence . - С .141
The setting box . - С .142
For meetings and discussions . - С .146
A customer—supplier simulation . - С .150
Describing production processes . - С .151
Problem-solving . - С .153
Conversation . - С .153
Conclusion . - С .156
12 Authentic materials
Definition and use . - С .157
Types and sources . - С .158
Selection and exploitation of authentic materials . - С .162
Text materials . - С .163
Audio and video materials . - С .169
Examples of tasks and activities . - С .172
Using authentic materials to develop speakingskills . - С .172
2 Using authentic materials to practise extractinginformation . - С .174
3 Using authentic materials to develop listeningskills . - С .175
4 Using authentic materials to improve learners'comprehension of presentations . - С .178
5 Using authentic materials to extend letter-writingvocabulary . - С .184
13 Managing activities in the classroom
One-to-one v. group training . - С .187
Dealing with individuals . - С .190
Course design and the individual learner . - С .191
Some examples of learners' work . - С .193
Role play and simulation . - С .196
Setting up the activity . - С .196
What can go wrong? . - С .198
Strategies for reducing the risks . - С .199
Giving feedback . - С .200
Course design: putting it all together . - С .209
An intensive general Business English course plan . - С .210
An extensive general Business English course plan . - С .212
Specific Business English course plans . - С .213
14 Current trends in Business English
Language training v. skills training . - С .215
The influence of management training . - С .218
Methodologies . - С .218
Cross-cultural awareness . - С .219
Growing professionalism . - С .220
Glossary . - С .221
Bibliography . - С .223
Appendix . - С .225
Suggestions for further reading . - С .225
Suggestions for further viewing . - С .228
Business English examinations . - С .230
Performance scales . - С .231
Professional associations . - С .231
Business skills training materials: sources . - С .231
Index . - С .233
УДК

Кл.слова (ненормированные):
Мова англійська -- English language -- Язык английский -- Бізнес -- Business -- Бизнес
Аннотация: Teaching Business English


Доп.точки доступа:
Johnson, Christine
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2.
65
P-90


    Daniel, D.
    Five perspectives on teaching in adult and higher education [Текст] : with Foreword by Stephen D. Brookfield / D. Daniel. - Florida : Krieger Publishing Company, 1998. - 289 с. - ISBN 0-89464-937-X : 184.58 р.
    Содержание:
Foreword—Stephen D. Brookfield
Acknowledgments
introduction daniet D. Pratt
SECTION I
The Research Lens: A General Model of Teaching . - С .3
Daniel D. Pratt
2. Indicators of Commitment: Actions, Intentions, and
Beliefs . - С .15
Daniel D. Pratt
3. Alternative Frames of Understanding: Introductionto Five Perspectives . - С .33
Daniel D. Pratt
SECTION II
4. The Transmission Perspective: Effective Deliveryof Content . - С .57
Arnold Boldt
5. The Apprenticeship Perspective: Modelling Ways of
Being . - С .83
Janice Johnson and Daniel D. Pratt
6. The Developmental Perspective: Cultivating Ways of
Thinking . - С .105
Ric Arseneau and Dirk Rodenburg
7. The Nurturing Perspective: Facilitating
Self-efficacy . - С .151
Caddie T'Kenye
8. The Social Reform Perspective: Seeking a Better
Society . - С .173
Tom Nesbit
SECTION III
9. Analytical Tools: Epistemic, Normative, and
Procedural
Beliefs . - С .203
Daniel D. Pratt
10. Analyzing Perspectives: Identifying Commitmentsand
Belief Structures . - С .217
Daniel D. Pratt
11. Evaluating Teaching: Approaches That Are
Equitable and Rigorous . - С .257
Daniel D. Pratt
Author Index . - С .283
Subject Index . - С .286
УДК

Кл.слова (ненормированные):
Освіта -- Education -- Образование -- Менеджмент -- Management -- Менеджмент

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3.
37
T-37


    Terkel, S.
    Working: People Talk About What They Do All Day and How They Fell About They Do [Текст] / S. Terkel. - N.Y. : The New Press, 1990. - 589 с. - ISBN 1-56584-342-8 : Б. ц.
    Содержание:
Introduction хі
PREFACE I Who Built the Pyramids?
Mike LeFevre xxxi
PREFACE II
Who Spread the News?
Billy Carpenter xxxix
Cliff Pickens xl
Terry Pickens xl
PREFACE III
The Mason
Carl Murray Bates xlv
BOOK ONE
WORKING THE LAND
Pierce Walker, farmer . - С .3
Roberto Acuna, farm worker . - С .7
Aunt Katherine Haynes, farm woman . - С .14
Joe and Susie Haynes, deep miner and his wife . - С .16
Bob Sanders, strip miner . - С .19
Hub Dillard, heavy equipment operator . - С .22
BOOK TWO
COMMUNICATIONS
Sharon Atkins, receptionist . - С .29
Frances Swenson, hotel switchboard operator . - С .32
Heather Lamb, telephone operator 36
Jack Hunter, professor of communications . - С .39
ORDER . - С .49
. - С .55
. - С .57
A PECKING
Terry Mason, airline stewardess Beryl Simpson, airline
reservationist Jill Torrance, model Anne Bogan,executive secretary Roberta Victor, hooker
DID YOU EVER HEAR THE ONE
ABOUT THE FARMER'S
DAUGHTER?
Barbara Herrick, writer/producer . - С .66
THE COMMERCIAL
John Fortune, copy chief . - С .73
Arny Freeman, actor . - С .78
Rip Torn, actor . - С .82
Eddie Jaffe, press agent . - С .85
Richard Mann, installment dealer . - С .88
Enid du Bois, telephone solicitor . - С .94
BOOK THREE
CLEANING UP
Nick Salerno, sanitation truck driver . - С .101
Roy Schmidt, garbage man . - С .103
Louis Hayward, washroom attendant . - С .106
Lincoln James, factory mechanic . - С .110
Maggie Holmes, domestic . - С .112
Eric Hoellen, janitor . - С .118
WATCHING
Fritz Ritter, doorman . - С .126
Vincent Maher, policeman . - С .129
Renault Robinson, policeman . - С .137
Anthony Ruggiero, industrial investigator . - С .143
Jill Freedman, photographer
153 Pauline Kael, film critic . - С .155
BOOK FOUR
THE DEMON LOVER
THE MAKING
Phil Stallings, spot-welder . - С .159
Jim Grayson, spot-welder . - С .164
Hobart Foote, utility man . - С .168
Ned Williams, stock chaser . - С .174
Tom Brand, plant manager . - С .177
Wheeler Stanley, general foreman l8i
Gary Bryner, president, Lordstown Local . - С .187
THE DRIVING
Booker Page, cabdriver . - С .195
Lucky Miller, cabdriver . - С .198
Will Robinson, bus driver . - С .201
Frank Decker, interstate truckdriver . - С .206
THE PARKING
Alfred Pommier, car hiker . - С .219
THE SELLING
Johnny Bosworth, car salesman . - С .224
BOOK FIVE
APPEARANCE
Sam Mature, barber . - С .233
Edward and Hazel Zimmer, hair stylists . - С .236
Jean Stanley, cosmetics saleswoman . - С .241
Dr. Stephen Bartlett, dentist
244 Doc Pritchard, hotel clerk . - С .247
Hots Michaels, bar pianist . - С .250
Teddy Grodowski, elevator starter . - С .253
Tim Devlin, janitor; ex-salesman . - С .254
COUNTING
Nancy Rogers, bank teller . - С .257
Fred Roman, auditor . - С .263
FOOTWORK
Jack Spiegel, organizer . - С .267
Alice Washington, order filler, shoe factory . - С .268
John Fuller, mail carrier . - С .271
Conrad Swibel, gas meter reader . - С .274
Brett Hauser, supermarket box boy . - С .279
Babe Secoli, supermarket checker
282 Thomas Rush, skycap . - С .286
Grace Clements, felter, luggage factory . - С .289
Dolores Dante, waitress . - С .293
JUST A HOUSEWIFE
Therese Carter . - С .299
Jesusita Novarro . - С .303
BOOK SIX
THE QUIET LIFE
Donna Murray, bookbinder . - С .309
Nino Guidici, pharmacist . - С .312
Eugene Russell, piano tuner . - С .317
BROKERS
Margaret Richards, realty broker . - С .324
James Carson, yacht broker . - С .327
David Reed Glover, stockbroker . - С .331
Ray Wax, stockbroker . - С .333
BUREAUCRACY
Steve Carmichael, project coordinator . - С .341
Lilith Reynolds, government relations coordinator . - С .344
Diane Wilson, process clerk . - С .348
ORGANIZER
Bill Talcott . - С .352
BOOK SEVEN
THE SPORTING LIFE
Eddie Arroyo, jockey . - С .359
Steve Hamilton, baseball player . - С .366
Blackie Mason, sports press agent . - С .373
Jeanne Douglas, tennis player . - С .376
Eric Nesterenko, hockey player . - С .381
George Allen, football coach . - С .386
IN CHARGE
Ward Quaal, TV/radio executive . - С .390
Dave Bender, factory owner . - С .393
Ernest Bradshaw, audit department head, bank . - С .398
Peter Keeley, ex-boss . - С .401
Lois Keeley Novak, his daughter
404 Larry Ross, ex-president of conglomerate;consultant . - С .405
MA AND PA COURAGE
George and Irene Brewer . - С .414
REFLECTIONS ON IDLENESS AND RETIREMENT
Barbara Terwilliger, idleness . - С .422
Bill Norworth, retired railroad engineer . - С .424
Joe Zmuda, ex-shipping clerk . - С .430
BOOK EIGHT
THE AGE OF CHARLIE BLOSSOM
Charlie Blossom, copy boy . - С .437
Steven Simonyi-Gindele, publisher . - С .446
Tom McCoy, proofreader . - С .451
Ralph Werner, department store salesman . - С .452
Bud Freeman, jazz musician . - С .457
Ken Brown, executive . - С .461
Kay Stepkin, director of bakery cooperative . - С .466
Cathleen Moran, hospital aide . - С .471
CRADLE TO THE GRAVE
Ruth Lindstrom, baby nurse . - С .481
Rose Hoffman, public school teacher . - С .483
Pat Zimmerman, alternative school teacher . - С .489
Kitty Scanlan, occupational therapist . - С .494
Betsy DeLacy, patients' representative . - С .497
Carmelita Lester, practical nurse, old people's home
501 Herbert Bach, memorial counselor . - С .505
Elmer Ruiz, gravedigger . - С .507
BOOK NINE
THE QUIZ KID AND THE CARPENTER
Bruce Fletcher, tree nursery attendant . - С .513
Nick Lindsay, carpenter/poet . - С .516
IN SEARCH OF A CALLING
Nora Watson, editor . - С .521
Walter Lundquist, industrial designer . - С .525
Rebecca Sweeney, nun to naprapath . - С .527
SECOND CHANCE
Fred Ringley, ex-salesman; farmer . - С .532
Philip da Vinci, lawyer . - С .537
Sarah Houghton, librarian . - С .540
Mario Anichini, stone cutter . - С .543
FATHERS AND SONS
Glenn Stribling, service station owner . - С .545
Dave Stribling, his son and partner . - С .548
Steve Dubi, steelworker
55*
Father Leonard Dubi, his son, a priest . - С .558
Jack Currier, teacher, adult education . - С .564
Harold Patrick, freight elevator operator . - С .568
Bob Patrick, policeman . - С .572
Tom Patrick, fireman . - С .578
УДК

Кл.слова (ненормированные):
Особистість -- Personality -- Личность -- Підприємець -- Businessman -- Предприниматель -- Психологія -- Psychology -- Психология

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4.
334.012.23
L-69


    Lieber, R.
    Upstart Start-ups!: How 34Young Entrepreneurs Overcame Youth, Inexperience, and Lack of Money to Create Thriving Bussinesses [Текст] / R. Lieber. - N.Y. : Broadway Books, 1998. - 232 с. - ISBN 0-7679-0088-X : Б. ц.
    Содержание:
I. WHAT ITTAKES (AND WHAT IT DOESN'T) . - С .1
The Traits Upstarts Share
2. THE LIGHTBULB CHAPTER . - С .21
Where Do Great
Ideas Come from Anyway?
3. IN SEARCH OF CUSTOMERS . - С .51
A Quick Primer on
Market Research
4. CAN YOU GO IT ALONE ? . - С .69
The Ups and Downs of Having a Business Partner
5. MAKING MONEY GROW ON TREES . - С .81
Finding the
Cash to Feed Your Business
6. GUERRILLA MARKETING . - С .111
How to Stand Out When
No One's Paying Attention
7. THE NUTS AND BOLTS . - С .137
Turning Your Idea into an Operation
8. MANAGEMENT . - С .161
Yes, You Can Call a
Meeting, Even if This Isn't IBM
9. IN SEARCH OF GURUS . - С .191
How to Know When to
Call in the Adults
EPILOGUE . - С .204
APPENDIX:THE UPSTARTS AND THEIR START-UPS . - С .206
RESOURCE SECTION . - С .209
HELP ON THE WAY: ACKNOWLEDGMENTS . - С .223
INDEX . - С .225
УДК

Кл.слова (ненормированные):
Підприємець -- Businessman -- Предприниматель -- Підприємництво -- Business undertakings -- Предпринимательство -- Бізнес -- Business -- Бизнес

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