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1.
65.050.9.214
C-77


    Cooke, Steve
    Making management decisions [Текст] : second edition / Steve Cooke, Slack Nigel. - Hertfordsh : Prentice Hall International, 1991. - 330 с. - ISBN 0-13-543406-8 : Б. ц.
    Содержание:
Preface ... xv
Acknowledgements ... xvii
Part I Decisions and management
I Decision making in management . - С .3
Introduction . - С .3
Good and bad decisions . - С .3
The process of decision making . - С .4
Decision making or problem solving? . - С .4
Steps in the decisionmaking/problem-solving
process . - С .5
Recycling in the decision-making process . - С .8
The elements of a decision . - С .10
Element 1: The decision body . - С .11
Element 2: The decision options . - С .11
Element 3: The uncontrollable factors . - С .12
Element 4:The consequences . - С .13
Managers and decision making . - С .15
What is a manager? . - С .15
The range of managerial activity . - С .16
Management level . - С .18
Managerial activity and discretion . - С .19
The place of decision making in
management . - С .20
Types of management decision . - С .21
Strategic and operational decisions . - С .21
Unstructured and structured decisions . - С .23
Dependent and independent decisions . - С .24
Decision types and decision elements . - С .25
The decision environment . - С .26
Environment' defined . - С .28
Complexity, change and perceived uncertainty . - С .29
The extent of information available . - С .30
The time available . - С .31
The decision stimulus . - С .32
Managerial discretion . - С .32
Summary . - С .34
Case exercise: Rochem Limited . - С .35
Bibliography . - С .38
References . - С .39
Part II The decision makers
2 Individual decision behaviour . - С .43
Introduction . - С .43
Rational and non-rational behaviour . - С .43
Perception and the decision process . - С .45
Selective perception . - С .45
Closure mechanisms . - С .47
Values and value systems . - С .48
The construction of value systems . - С .48
Managerial values . - С .50
Values and the decision process . - С .52
Decision behaviour under uncertainly . - С .34
Assessment of probability . - С .55
Availability . - С .56
Acceptance of risk . - С .57
Propensity for risk . - С .58
Practical prescriptions . - С .59
Case exercise . - С .60
Bibliography . - С .61
References . - С .61
3 The social context . - С .63
Introduction . - С .63
Social needs as motivators . - С .63
Significant others . - С .64
Working within groups . - С .64
Work groups and decision making . - С .65
Group influences on individual behaviour . - С .66
Ambient stimuli . - С .67
Discretionary stimuli . - С .68
The importance of ambient and discretionary stimuli . - С .70
The dysfunctional consequences of group pressure . - С .70
The creation of norms of behaviour . - С .71
Group processes and decision making . - С .72
Group decision-making outcomes . - С .72
The move to group-acceptable decisions . - С .74
Decisions made by groups . - С .75
Group process and decision success . - С .76
Group decisions and risk taking . - С .77
Developing effective groups and teams . - С .79
The flexible role structure . - С .81
Organizing for an effective team . - С .81
The characteristics of an effective team . - С .84
Recruiting for the decision-making group . - С .85
Practical prescriptions . - С .87
Case exercise . - С .88
Bibliography . - С .89
References . - С .89
4 Decisions within the organization . - С .91
Introduction . - С .91
The concept of climate . - С .91
The dimensions of climate . - С .92
The interaction of dimensions . - С .96
Managing organizational climate . - С .96
Organization structure and decision making . - С .97
Information flow and structure . - С .98
Changing patterns of work attendance . - С .100
Status differences . - С .100
Communication networks . - С .100
Differences between networks . - С .101
Other findings related to decision making . - С .103
The development of open-channel networks . - С .104
Organizational growth and specialization of function . - С .104
Inter-group conflict . - С .104
The consequences of inter-group conflict . - С .105
Organizing for decision . - С .107
Deciding to decide . - С .107
The processes . - С .108
The collection and use of information . - С .108
Establishing sources of information . - С .109
Information needs in stable conditions . - С .110
Information needs in conditions of uncertainty . - С .110
Establishing the decision point . - С .111
The development of effective management styles . - С .113
Management style and decision effectiveness . - С .114
The choice of management style . - С .115
The need to be flexible . - С .119
Practical prescriptions . - С .120
Case exercise: Industrial Air Products Limited . - С .121
Bibliography . - С .123
References . - С .123
Part III Decision modelling
5 Modelling decisions . - С .127
Introduction . - С .127
Verbal descriptive models . - С .127
Analogue models . - С .128
Relationship models . - С .129
The process of modelling . - С .129
The variables in a decision model . - С .130
Cause—effect diagrams . - С .132
Mathematical models . - С .134
The uses of modelling . - С .135
Enhancing understanding . - С .135
Stimulating creativity . - С .136
Evaluating alternatives . - С .136
Some common decision models . - С .136
Linear programming models . - С .137
Queuing models . - С .139
Competitive models . - С .140
Heuristic models . - С .140
Simulation models . - С .143
Classifying decision models . - С .151
Using decision models . - С .152
When can decision models help? . - С .153
What makes for successful modelling? . - С .155
Practical prescriptions . - С .158
Case exercise: Northern Home Stores Limited . - С .159
Bibliography . - С .161
References . - С .161
6 Modelling uncertainty with decision trees . - С .163
Introduction . - С .163
Certainty, uncertainty and risk . - С .163
Incorporating uncertainty . - С .164
Quantifying uncertainty . - С .164
Discrete and continuous probabilities . - С .165
Cumulative probability distributions . - С .166
Manipulating probabilities . - С .168
The decision matrix . - С .171
The optimistic decision rule . - С .173
The pessimistic decision rule . - С .174
The regret decision rule . - С .174
The expected value decision rule . - С .176
Decision trees . - С .177
The outcome balance . - С .183
Including extra information in decision trees . - С .183
The value of the information . - С .190
The value of perfect information . - С .191
Practical prescriptions . - С .191
Case exercise 1: Orient Trading Company . - С .193
Case exercise 2: DeFrey Limited . - С .194
Bibliography . - С .195
References . - С .196
7 Modelling preference . - С .197
Modelling single attribute preference . - С .197
The utility of money . - С .197
Drawing the utility function . - С .199
Some utility functions . - С .203
Expected utility versus expected monetary value . - С .203
Modelling multi-attribute preference . - С .207
The three modelling conditions . - С .208
Overall preference methods . - С .208
Modelling separate preference . - С .213
Practical prescriptions . - С .215
Case exercise: Jarlson Office Equipment Limited . - С .216
Bibliography . - С .218
References . - С .219
Part IV Decision practice
8 Getting objectives straight . - С .223
Introduction . - С .223
The hierarchy of objectives . - С .223
Contribution and competitiveness . - С .224
Linking objectives . - С .225
Setting decision objectives . - С .227
Objectives should be clear . - С .227
Objectives should be agreed . - С .228
Objectives should be related . - С .229
Objectives should balance the long and short term . - С .231
Objectives should include the intrinsic . - С .232
Objectives should be comprehensive . - С .234
Practical prescriptions . - С .234
Case exercise: Birmingham Amusement Machines . - С .235
Bibliography . - С .237
References . - С .237
9 Understanding the problem . - С .238
Introduction . - С .238
Sorting out the problem . - С .238
A two-stage process . - С .239
Data collection techniques . - С .239
Input—output analysis . - С .239
Flow charts . - С .244
Systematic fact finding . - С .246
Analysis and interpretation techniques . - С .247
Scatter diagrams . - С .247
Cause—effect diagrams . - С .249
Pareto diagrams . - С .252
Why-Why analysis . - С .254
Practical prescriptions . - С .255
Bibliography . - С .257
References . - С .257
10 Generating the options . - С .258
Introduction . - С .258
Creativity in decision making . - С .258
Creativity as a widespread activity . - С .259
Creativity and decision making . - С .259
Blocks to creativity in organizational decisionmaking . - С .261
Individual and organizational creativity . - С .263
The creative individual . - С .263
The creative organization . - С .264
The link between the individual and the organization . - С .266
Recruitment or development? . - С .266
The creative management strategy . - С .268
Control and reward systems . - С .268
A supportive personal style . - С .270
Management as a creative activity . - С .270
Techniques for creative problem solving . - С .272
Basic rules for creativity techniques . - С .272
Conditions which aid creativity . - С .273
Analytical techniques . - С .274
Case exercise . - С .275
Techniques for aiding creative thinking . - С .275
Group techniques . - С .276
Case exercise . - С .277
Case exercise . - С .278
Reliance on techniques . - С .279
Practical prescriptions . - С .280
Bibliography . - С .280
References . - С .281
11 Evaluating the options . - С .282
Introduction . - С .282
Which factors? . - С .282
Evaluating feasibility . - С .283
Assessing skills requirements . - С .283
Assessing capacity requirements . - С .284
Assessing financial requirements . - С .285
The degree of change in resource requirements . - С .287
Assessing 'degree of fit . - С .287
Evaluating acceptability . - С .288
Assessing operational impact . - С .288
Assessing financial impact . - С .289
Evaluating vulnerability . - С .296
Downside risk . - С .297
The risk return diagram . - С .297
Assessing future flexibility . - С .299
Practical prescriptions . - С .301
Case exercise: Buxton Transport Company . - С .302
Bibliography . - С .304
References . - С .304
12 Making a choice . - С .305
Introduction . - С .305
Evaluation and choice merge . - С .305
Decidophobia . - С .305
Better than what? . - С .306
Historical standards . - С .307
External standards . - С .307
Absolute standards . - С .308
The do-nothing standard . - С .308
Which standard? . - С .309
How feasible? How acceptable? . - С .310
Confidence and consensus . - С .312
Confidence in the evaluation . - С .312
Consensus on objectives . - С .313
The choice process . - С .314
Choice by computation . - С .314
Choice by judgement . - С .316
Choice by negotiation . - С .318
Choice by creative 'inspiration . - С .318
Practical prescriptions . - С .320
Bibliography . - С .321
References . - С .321
Appendix . - С .322
Author Index . - С .323
Subject Index . - С .326
УДК

Кл.слова (ненормированные):
Менеджмент -- Management -- Менеджмент -- Ризик -- Risk -- Риск
Аннотация: Second Edition combines the
techniques of both behavioural sciences and quantative methods to analyse managerial decision making, and to provide practice advice. It contains many examples of real decisions taken in a wide range of organizations, and applies the concepts and theories of decision making by means of case studies
and exercises.
a more prescriptive approach in recommending good practice simplification of the basic decision model more emphasis on the cyclical nature of decision making the idea of decision making as a process of exploration and contraction - expansion when exploration is required, and contraction when there is a need for initiation of events and action


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2.
65.050
P-92


    William, M.
    Business [Текст] : third edition / M. William, Robert J. Hughes, Jack R. Kapoor. - Boston : Houghton Mifflin Company, 1991. - 785 с. - ISBN 0-395-47308-X : Б. ц.
    Содержание:
PART 1 AMERICAN BUSINESS TODAY . - С .1
Foundations of Business . - С .2
2 Ethics and Social Responsibility . - С .34
3 The Forms of Business Ownership . - С .66
4 Small Business, Entrepreneurship, and Franchises . - С .98
PART 2 MANAGEMENT AND ORGANIZATION . - С .129
5 The Management Process . - С .130
6 Creating the Organization . - С .160
Operations Management . - С .190
PART 3 THE HUMAN RESOURCE . - С .223
8 People and Motivation . - С .224
9 Human Resources Management . - С .250
10 Union-Management Relations . - С .282
PART 4 MARKETING . - С .315
11 An Overview of Marketing . - С .316
12 Product and Price . - С .348
13 Wholesaling, Retailing, and Physical Distribution . - С .382
14 Promotion . - С .414
PART 5 INFORMATION FOR BUSINESS . - С .449
15 Management Information and Computers . - С .450
16 Accounting . - С .484
PART 6 FINANCE AND INVESTMENT . - С .519
17 Money, Banking, and Credit . - С .520
18 Financial Management . - С .552
19 Securities Markets . - С .584
20 Risk Management and Insurance . - С .620
PART 7 THE BUSINESS ENVIRONMENT
AND INTERNATIONAL ISSUES . - С .653
21 Business Law . - С .654
22 Government Assistance, Regulation, and Taxation . - С .680
23 International Business . - С .708
Appendix: Careers in Business . - С .A1
УДК

Кл.слова (ненормированные):
Бізнес -- Business -- Бизнес -- Право власності -- Property law -- Право собственности -- Менеджмент -- Management -- Менеджмент -- Ресурси людські -- Human resource -- Ресурсы человеческие -- Ціна -- Price -- Цена -- Реклама -- Advertisement -- Реклама -- Маркетинг -- Marketing -- Маркетинг -- Облік бухгалтерський -- Accounting -- Учет бухгалтерский -- Менеджмент фінансовий -- Financial management -- Менеджмент финансовый -- Право господарське -- Business law -- Право хозяйственное -- Торгівля міжнародна -- International trade -- Торговля международная
Аннотация: The American system of business is no mere abstraction. It's a network of real people—millions of individuals seeking challenges, opportunities, and excitement through participation in business. Professors and students of business are an important part of this network. The time they invest jointly in examining the business system today bears directly on the success of the business system tomorrow.
Accordingly, we believe that professors and students deserve the best textbook available, one that is current, dynamic, and interesting—just like business itself. We have developed Business, Third Edition, to meet this challenge. Along with its comprehensive instructional package. Business provides instructors with the opportunity to present business fundamentals effectively and efficiently. For their part, students will enjoy the Business experience and will be well prepared for further study in a variety of business fields.


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Hughes, Robert J.; Kapoor, Jack R.
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3.
65.050
W69


    William, M.
    Business. Instructor`s resource manual v. 1 [Текст] : third edition / M. William, Robert J. Hughes, Jack R. Kapoor. - Boston : Houghton Mifflin Company, 1991. - 612 с. - ISBN 0-395-57312-2 : Б. ц.
    Содержание:
Part One Introductory Materials . - С .1
Information About the Instructor's Resource Manual . - С .3
Suggestions for Planning the Course . - С .7
A Special Note to Part-Time Instructors . - С .13
BUSINESS Video File Summary, Chapters . - С .17
Part Two Teaching Idea Exchange . - С .19
Part Three Instructional Support Materials . - С .53
Foundations of Business . - С .55
Ethics and Social Responsibility . - С .87
The Forms of Business Ownership . - С .117
Small Business, Entrepreneurship, and
Franchises . - С .147
The Management Process . - С .177
Creating the Organization . - С .207
Operations Management . - С .241
People and Motivation . - С .269
Human Resources Management . - С .299
Union-Management Relations . - С .333
An Overview of Marketing . - С .365
Product and Price . - С .401
Wholesaling, Retailing, and Physical
Distribution . - С .435
Promotion . - С .473
Part Four Film and Video Suggestions, Chapters . - С .509
Part Five Instructions for Using the Project
Manuals . - С .543
Opening a Business . - С .545
Investing in Business . - С .549
Toward a Career in Business . - С .553
Part Six Transparency Masters, Chapters . - С .561
Note: Materials for Chapters 15-23 and the Appendixare found in Volume II of the Instructor's
УДК

Кл.слова (ненормированные):
Бізнес -- Business -- Бизнес -- Право власності -- Property law -- Право собственности -- Франчайзинг -- Franchising -- Франчайзинг -- Менеджмент -- Management -- Менеджмент -- Ресурси людські -- Human resource -- Ресурсы человеческие -- Маркетинг -- Marketing -- Маркетинг -- Реклама -- Advertisement -- Реклама -- Ціна -- Price -- Цена
Аннотация: This book is designed as a complete instructional guide to Business, Third Edition, It will assist you in structuring your course so that students gain a solid foundation in the essentials of the world of business, and it will help facilitate learning the material and teaching it. Included in the are the following components:
The Textbook. The third edition of Business is designed to be the most readable and visually
on the market. All text material is written in an easily accessible, informal style. Learning objectives, a chapter preview, and an opening case orient the students to the subject and purposes of chapter. Concrete examples and boxed inserts throughout the chapters further encourage student interest in the material. At the end of each chapter, a summary, key terms, review questions, discussion questions, exercises, and two cases provide a comprehensive review. Well illustrated, using full four-color throughout, the book has over 170 photographs and 130 line drawings.
Instructor's Resource Manual. The Instructor's Resource Manual is a two-volume, comprehensive, completely organized library of materials to assist you in teaching with Business, Third Edition. The materials for each chapter include a note from the authors, a brief chapter outline, a guide for the transparency acetates, information about the chapter video, learning objectives, a comprehensive lecture outline, a supplemental lecture, a controversial issue, answers to review questions, answers to discussion questions, answers to case questions, two chapter quizzes, and answer keys for the quizzes. In addition to the chapter materials, the Instructor's Resource Manual contains many valuable instructional materials. These include suggestions for planning the course, a special note to part-time instructors, a teaching idea exchange, film and video suggestions, and transparency masters. Information on all the features in this manual is included in the section


Доп.точки доступа:
Robert J. Hughes; Jack R. Kapoor
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4.
65.050
W69


    William, M.
    Business. Instructor`s resource manual v. 2 [Текст] : third edition / M. William, Robert J. Hughes, Jack R. Kapoor. - Boston : Houghton Mifflin Company, 1991. - 435 с. - ISBN 0-395-57313-0 : Б. ц.
    Содержание:
Part One Introductory Materials . - С .1
Information About the Instructor's Resource Manual . - С .3
Suggestions for Planning the Course . - С .7
A Special Note to Part-Time Instructors . - С .13
BUSINESS Video File Summary, Chapters 15-23, Appendix . - С .17
Part Two Teaching Idea Exchange . - С .19
Part Three Instructional Support Materials . - С .53
Management Information and Computers . - С .55
Accounting . - С .93
Money, Banking, and Credit . - С .127
Financial Management . - С .163
Securities Markets . - С .197
Risk Management and Insurance . - С .233
Business Law . - С .269
Government Assistance, Regulation, and
Taxation . - С .303
International Business . - С .339
Appendix Careers in Business . - С .369
Part Four Film and Video Suggestions, Chapters . - С .371
Part Five Instructions for Using the Project
Manuals . - С .391
Opening a Business . - С .393
Investing in Business . - С .397
Toward a Career in Business . - С .401
Part Six Transparency Masters, Chapters 15-23,
Appendix . - С .409
Note: Materials for Chapters 1-14 are found in Volume
I of the Instructor's Resource Manual)
УДК

Кл.слова (ненормированные):
Облік бухгалтерський -- Accounting -- Учет бухгалтерский -- Менеджмент фінансовий -- Financial management -- Менеджмент финансовый -- Ризик -- Risk -- Риск -- Право господарське -- Business law -- Право хозяйственное -- Податки -- Taxes -- Налоги -- Торгівля міжнародна -- International trade -- Торговля международная
Аннотация: This book is designed as a complete instructional guide to Business, Third Edition, It will assist you in structuring your course so that students gain a solid foundation in the essentials of the world of business, and it will help facilitate learning the material and teaching it. Included in the are the following components:
The Textbook. The third edition of Business is designed to be the most readable and visually
on the market. All text material is written in an easily accessible, informal style. Learning objectives, a chapter preview, and an opening case orient the students to the subject and purposes of chapter. Concrete examples and boxed inserts throughout the chapters further encourage student interest in the material. At the end of each chapter, a summary, key terms, review questions, discussion questions, exercises, and two cases provide a comprehensive review. Well illustrated, using full four-color throughout, the book has over 170 photographs and 130 line drawings.
Instructor's Resource Manual. The Instructor's Resource Manual is a two-volume, comprehensive, completely organized library of materials to assist you in teaching with Business, Third Edition. The materials for each chapter include a note from the authors, a brief chapter outline, a guide for the transparency acetates, information about the chapter video, learning objectives, a comprehensive lecture outline, a supplemental lecture, a controversial issue, answers to review questions, answers to discussion questions, answers to case questions, two chapter quizzes, and answer keys for the quizzes. In addition to the chapter materials, the Instructor's Resource Manual contains many valuable instructional materials. These include suggestions for planning the course, a special note to part-time instructors, a teaching idea exchange, film and video suggestions, and transparency masters. Information on all the features in this manual is included in the section


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Hughes, Robert J.; Kapoor, Jack R.
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5.
65.050
H-48


    Kathryn, W.
    Business. Study guide [Текст] / W. Kathryn. - Boston : Houghton Mifflin Company, 1991. - 501 с. - ISBN 0-395-57311-4 : Б. ц.
    Содержание:
To the Student vii
Part One American Business Today . - С .1
Foundations of Business . - С .3
2 Ethics and Social Responsibility . - С .21
3 The Forms of Business Ownership . - С .37
4 Small Business, Entrepreneurship, and Franchises . - С .59
Part Two Management and Organization . - С .81
5 The Management Process . - С .83
6 Creating the Organization . - С .105
7 Operations Management . - С .129
Part Three The Human Resource . - С .151
8 People and Motivation . - С .153
9 Human Resources Management . - С .173
10 Union-Management Relations . - С .193
Part Four Marketing . - С .213
11 An Overview of Marketing . - С .215
12 Product and Price . - С .237
13 Wholesaling, Retailing, and Physical Distribution . - С .261
14 Promotion . - С .283
Part Five Information for Business . - С .307
15 Management Information and Computers . - С .309
16 Accounting . - С .329
Part Six Finance and Investment . - С .351
17 Money, Banking, and Credit . - С .353
18 Financial Management . - С .375
19 Securities Markets . - С .397
20 Risk Management and Insurance . - С .421
Part Seven The Business Environment and International
Issues . - С .443
21 Business Law . - С .445
22 Government Assistance, Regulation, and Taxation . - С .467
23 International Business . - С .483
УДК

Кл.слова (ненормированные):
Облік бухгалтерський -- Accounting -- Учет бухгалтерский -- Бізнес -- Business -- Бизнес -- Право господарське -- Business law -- Право хозяйственное -- Менеджмент фінансовий -- Financial management -- Менеджмент финансовый -- Ресурси людські -- Human resource -- Ресурсы человеческие -- Страхування -- Insurance -- Страхование -- Менеджмент -- Management -- Менеджмент -- Маркетинг -- Marketing -- Маркетинг -- Право власності -- Property law -- Право собственности -- Ціна -- Price -- Цена -- Реклама -- Advertisement -- Реклама -- Ризик -- Risk -- Риск
Аннотация: This Study Guide will help you learn and understand the information in the third edition of Business by Pride, Hughes, and Kapoor.
This Study Guide gives you an opportunity to
* Record major ideas from the textbook
* Summarize key points in the learning objectives,
* Test your knowledge about business information.
* Examine your understanding of vocabulary terms.

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6.
65.052.2
R-52


    Ricketts, Don
    Managerial Accounting [Текст] : second edition / Don Ricketts, Gray Jack. - Boston : Houghton Mifflin Company, 1991. - 949 с. - ISBN 0-395-43362-2 : Б. ц.
    Содержание:
Preface xi
Part . - С .1
Fundamentals of Managerial
Accounting . - С .1
1Accounting and the
Management Process . - С .2
Organizations: Their Objectives and
Goals . - С .3
The Management Process . - С .4
Planning and Budgeting . - С .4
Organizing . - С .5
Implementing . - С .6
Controlling . - С .7
The Accountant in the Organization . - С .8
The Controller's Office . - С .9
The Treasurer's Office . - С .11
The Accounting Process . - С .7
Financial Accounting . - С .11
Managerial Accounting . - С .12
Accounting Information as an
Economic Commodity . - С .15
Standards of Ethical Conduct . - С .75
2 Cost Classification and Flow . - С .25
Product Costs Versus Period Costs . - С .26
Cost Classification in a
Merchandising Company . - С .29
Cost Classification in a
Service Company . - С .31
Cost Classification in a
Manufacturing Company . - С .34
Direct Materials . - С .36
Direct Labor . - С .37
Manufacturing Overhead . - С .37
Prime Costs and Conversion Costs . - С .38
Total Manufacturing Costs Versus
Unit Manufacturing Costs . - С .40
Manufacturing Cost Flows . - С .47
Statement of Cost of Goods Manufactured . - С .42
Statement of Cost of Goods Manufactured and Sold . - С .43
Two Product Costing Systems . - С .46
Job Order Cost Accounting . - С .46
Process Cost Accounting . - С .46
3 Cost Behavior and Estimation . - С .65
Cost Behavior Patterns . - С .66
Variable Costs . - С .66
Fixed Costs . - С .68
Mixed Costs . - С .69
Step Costs . - С .70
Causes of Cost Behavior Patterns . - С .72
The Engineering Approach to
Cost Estimation . - С .73
Cost Estimation from Historical Data . - С .74
Selection of a Cost Driver . - С .75
The Graphic Approach . - С .76
The High-Low Approach . - С .80
Regression Analysis . - С .83
Using Cost Behavior in Reporting
Income: The Contribution Format . - С .87
Part . - С .2
Cost Accounting Systems . - С .770
4Job Order Costing . - С .112
Designing a Cost Accounting
System . - С .113
Choosing Between Job Order and Process Costing . - С .714
Job Order Costing . - С .114
Process Costing . - С .115
Calculating the Average Cost per Unit . - С .776
Accounting for Materials Costs . - С .778
Purchase of Materials . - С .118
Issue of Materials . - С .119
Accounting for Labor Costs . - С .722
Accounting for Manufacturing
Overhead Costs . - С .726
The Predetermined Overhead Rate . - С .727
Applied Overhead Costs . - С .130
Actual Overhead Costs . - С .130
Accounting for Over- and
Underapplied Overhead . - С .132
Causes of Over- and Underapplied Overhead . - С .133
Reporting Over- or Underapplied Overhead . - С .135
Accounting for the Cost of
Finished Goods and the Cost of
Goods Sold . - С .737
Cost of Finished Goods . - С .138
Cost of Goods Sold . - С .139
Preparing Statements of the Cost of
Goods Manufactured and Sold . - С .747
The Statement of Cost of Goods
Manufactured . - С .141
The Statement of Cost of Goods Sold . - С .142
5 Process Costing . - С .766
A Simple Illustration of Process
Costing . - С .767
Identifying Costs with Activities . - С .770
Accounting for Partially Completed
Units in Ending Inventory . - С .774
Calculating Equivalent Units for Resources
Added Uniformly . - С .176
Calculating Equivalent Units for Resources
Added in a Lump . - С .777
Using Equivalent Units to Calculate
Unit Costs and Total Costs . - С .779
Accounting for Partially Completed
Units in Beginning Inventory . - С .784
The Moving Average Cost Flow Assumption . - С .186
The FIFO Cost Flow Assumption . - С .192
Part . - С .3
Accounting in Managerial
Planning Decisions . - С .220
6 Cost-Volume-Profit Analysis . - С .222
Basic Assumptions of Cost-VolumeProfit Analysis . - С .223
Basic Approaches to Cost-VolumeProfit Analysis . - С .225
Equation Approach . - С .225
Contribution Margin per Unit Approach . - С .226
Contribution Margin Ratio Approach . - С .228
The Graphic Approach to CostVolume-Prof it Analysis . - С .237
Some Managerial Uses of CostVolume-Profit Analysis . - С .234
Target Profit . - С .234
Margin of Safety . - С .235
Effect of a Change in Sales Price . - С .236
Effect of a Change in Variable Costs . - С .237
Effect of a Change in Fixed Costs . - С .237
Effect of a Simultaneous Price and
Cost Changes . - С .238
Multiproduct Cost-VolumeProf it Analysis . - С .247
Maximizing the Contribution from Scarce Resources . - С .244
Computerized Cost-Volume-Profit
Analysis . - С .247
Appendix 6linear Programming . - С .270
Formulation of the Problem . - С .272
Graphic Solution of a Linear
Program . - С .273
7 Planning the Master Budget . - С .277
Purposes of the Master Budget . - С .275
Strategic Planning . - С .279
Coordination of Activities . - С .279
Communications of Plans . - С .279
Performance Evaluation . - С .280
Uses and Abuses of the Master Budget . - С .280
An Overview of the Master Budget . - С .280
Preparing a Master Budget . - С .283
Sales Budget . - С .283
Production Budget . - С .286
Direct Materials Budget . - С .290
Direct Labor Budget . - С .292
Manufacturing Overhead Budget . - С .293
Ending Inventory Budget . - С .295
Selling and Administrative Expense Budget . - С .296
Budgeted Income Statement . - С .298
Cash Budget . - С .299
Budgeted Balance Sheet . - С .300
The Master Budget in a
Merchandising Company . - С .304
Safes Budget . - С .305
Purchases Budget . - С .305
Selling and Administrative Expense Budget . - С .307
Cash Budget . - С .307
Budgeted Income Statement . - С .309
Budgeted Balance Sheet . - С .309
Use of Computerized Financial
Planning Models . - С .313
New Manufacturing Environment . - С .314
Suppliers . - С .315
Flexibility in the Manufacturing Process . - С .315
Quality . - С .315
Benefits of a JIT Inventory System . - С .316
8 Relevant Costs and
Management Decisions . - С .352
Recurring and Nonrecurring
Decisions . - С .353
Relevant Costs . - С .354
Sunk Costs . - С .354
Special Orders and Capacity
Utilization . - С .356
A Common Pitfall: Unit Fixed Costs . - С .359
Other Factors in a Special-Order Decision . - С .359
Make-or-Buy Decisions . - С .367
The Effect of Production Volume . - С .362
Other Factors in a Make-or-Buy Decision . - С .363
Adding and Dropping Products . - С .365
Sell-or-Process-Further Decisions . - С .367
Part . - С .4
Accounting in Managerial
Control Decisions . - С .398
9 Responsibility Accounting; Segmented
Reporting and Direct Costing . - С .400
Responsibility Accounting . - С .407
Common Patterns for Dividing
Responsibility . - С .403
Division by Business Function . - С .403
Division by Product Line . - С .403
Division by Geographic Region . - С .405
Financial Responsibility Centers and Their Accounting
Needs . - С .405
Expense Centers . - С .407
Revenue Centers . - С .407
Profit Centers . - С .407
Investment Centers . - С .408
The Principle of Controllability . - С .409
Level of Authority and Controllability . - С .410
Time Period and Controllability . - С .410
Assigning Costs to Organizational
Segments: Direct Costs Versus
Common Costs . - С .477
Preparing Reports for Segments . - С .472
Product-Line Reports . - С .413
Territory Reports . - С .415
Reports by Type of Customer . - С .418
Controllability and Segmented
Reporting . - С .420
Assigning Costs to Inventory:
Direct Costing Versus
Absorption Costing . - С .422
10 Standard Costs: Direct Materials and Direct Labor . - С .457
Uses of Standard Costs . - С .458
Cost Accounting . - С .459
Preparing Budgets . - С .459
Measuring Performance . - С .459
Bases of Standard Costs . - С .460
Currently Attainable Standards . - С .460
Theoretical Standards . - С .460
Direct Materials Variances . - С .467
Establishing Standards for Direct Materials . - С .461
Calculating Variances for Direct Materials . - С .462
Reporting Direct Materials Variances to Management . - С .468
Direct Labor Variances . - С .470
Establishing Standards for Direct Labor . - С .470
Calculating Variances for Direct Labor . - С .471
Reporting Direct Labor Variances to Management . - С .475
Investigating Variances . - С .478
Statistical Quality Control . - С .478
Managerial Judgment . - С .480
Standard Costs in the General
Ledger . - С .481
11 Flexible Budgets and Manufacturing
Overhead Costs . - С .501
Flexible Overhead Budgets . - С .502
Format for the Flexible Budget . - С .503
Advantages of the Flexible Budget . - С .504
Selecting a Cost Driver . - С .505
Manufacturing Overhead Standards . - С .506
Avoiding Seasonal Variations in
Cost and Volume . - С .506
Calculating the Predetermined Overhead
Rate . - С .506
Calculating the Standard Applied
Manufacturing Overhead Cost per Unit . - С .507
Manufacturing Overhead Variances . - С .508
The Budget Variance . - С .508
The Volume Variance . - С .518
Causes of Manufacturing Overhead
Variances . - С .524
Controllable Costs . - С .524
Allocated Costs . - С .524
Nonfinancial Measures for Controlling
Manufacturing Overhead . - С .525
Application of Flexible Budgets to
Nonmanufacturing Activities . - С .526
Manufacturing Overhead Costs in the General Ledger . - С .528
12 Performance Measurement: Revenue
Centers and Profit Centers . - С .551
Performance Measurement in
Revenue Centers . - С .552
Performance Measurement in
Profit Centers . - С .553
Uses of Revenue Variances . - С .554
Calculation of Revenue Variances . - С .556
Sales Price Variance . - С .556
Sales Volume Variance . - С .559
Sales Mix Variance . - С .559
Calculation of Expense and
Revenue Variances for Profit
Center Managers . - С .566
Performance Analysis by Sales
Territory, Distribution Channel, and Product Line . - С .570
Analysis by Territory . - С .571
Analysis by Distribution Channel . - С .575
Analysis by Product . - С .577
13 Performance Measurement:
Investment Centers . - С .600
Return on Investment (ROI) . - С .607
Calculating ROI . - С .602
Setting a Budgeted ROI . - С .602
Residual Income (Rl) . - С .603
Calculating Rl . - С .603
Setting Target Rate of Return . - С .605
The Du Pont Formula . - С .605
Return on Sales . - С .605
Asset Turnover . - С .606
Calculating ROI with the Du Pont Formula . - С .607
Using the Du Pont Formula . - С .608
Problems in Measuring Earnings for an Investment or
Profit Center . - С .609
Allocation of Corporate Costs . - С .610
Effects of Transfer Prices . - С .612
Problems in Measuring Investment for ROI and Rl
Computations . - С .672
What is Included in Investment? . - С .612
How are Included Items Measured? . - С .613
Supplementary Measures of
Performance . - С .674
Transfer Prices . - С .677
Market-Based Transfer Prices . - С .618
Cost-Based Transfer Prices . - С .624
Multinational Transfer Pricing . - С .627
PartS
Advanced Topics in
Managerial Accounting . - С .652
14 Introduction to Capital
Expenditure Analysis . - С .654
Capital Expenditures and Long-Range
Planning . - С .655
Characteristics of Capital
Expenditures . - С .656
Return on Investment Versus Return of Investment . - С .656
Discounted Cash Flows . - С .657
Present Value Analysis . - С .658
Calculating Future Values . - С .658
Calculating Present Values (Discounting) . - С .660
Calculating the Present Value of an Annuity . - С .667
Evaluation of Capital Expenditures . - С .664
New Product Investment . - С .667
Machine Replacement . - С .669
The Incremental Approach to Evaluation . - С .669
Time-Adjusted Rate of Return: An
Alternate Method of Analysis . - С .672
Calculating the Time-Adjusted Rate of
Return . - С .673
Interpolating to Find the Time-Adjusted
Rate of Return . - С .675
Postaudit of Capital Expenditures . - С .676
15 Further Topics in Capital
Expenditure Analysis . - С .691
The Effect of Income Taxes on
Capital Expenditures . - С .692
Gain or Loss from Selling Old Equipment . - С .692
Increased Revenues and Expenses . - С .693
The Depreciation Tax Shield . - С .695
Including Income Tax Effects in a Capital
Expenditure Analysis . - С .699
The Cost of Capital and the
Minimum Rate of Return . - С .703
Ranking Projects by Profitability
Index . - С .705
Ranking Projects by Payback Period . - С .770
Calculating the Payback Period . - С .710
Weaknesses of the Payback Method . - С .712
Ranking Projects by Accounting
Rate of Return . - С .776
16 Cost Allocation . - С .740
Shortcomings of Plantwide
Predetermined Overhead Rates . - С .747
Advantages of Activity-Based
Predetermined Overhead Rates . - С .743
Assigning Service Activity Costs to
Production Activities . - С .746
Identifying Service Activities . - С .747
Tracing Overhead Costs to Activities in
Which They Were Incurred . - С .748
Assigning Service Activity Costs to User
Production Activities . - С .748
Calculating Activity-Based
Predetermined Overhead Rates . - С .753
Assigning Fixed and Variable
Costs Separately . - С .756
17 Analysis of Financial Statements . - С .778
Standards for Financial Comparison . - С .779
Comparison with Predetermined Standards . - С .780
Comparison with Past Performance . - С .780
Comparison with Competitors . - С .780
Preparing Comparative Statements . - С .757
Showing Amount and Percentage of Change . - С .781
Adjusting for Differences in Size.'
Common-Size Financial Statements . - С .785
Use of Ratios . - С .793
Earning-Power Ratios . - С .795
Earnings per Share . - С .795
Fully Diluted Earnings per Share . - С .797
Price-Earnings Ratio . - С .798
Dividend Payout Ratio . - С .799
Dividend-Yield Ratio . - С .799
Return on Total Assets Ratio . - С .800
Return on Common Shareholders' Equity . - С .801
Financial Leverage . - С .804
Debt-Paying-Ability Ratios . - С .806
Working Capital . - С .807
Current Ratio . - С .808
Acid-Test Ratio . - С .811
Accounts Receivable Turnover . - С .811
Average Collection Period . - С .812
Inventory Turnover . - С .813
Average Selling Period . - С .813
Times-Interest-Earned Ratio . - С .814
Debt-to-Equity Ratio . - С .815
Book Value per Sha re . - С .816
18 Statement of Cash Flows . - С .850
Uses for Statements of Cash Flows . - С .557
Definition of Cash . - С .552
Identifying Cash Flows . - С .553
Preparing a Simple Statement of Cash
Flows from the Balance Sheet . - С .555
Format for a Statement of Cash Flows . - С .556
T Accounts as an Aid in Preparing a
Statement of Cash Flows . - С .566
Using T Accounts to Double-Check and Refine
Statements of Cash Flows . - С .567
Using T Accounts to Prepare a Statement of
Cash Flows . - С .870
Appendix A
Present Value Tables . - С .917
Glossary . - С .923
Index . - С .937
УДК

Кл.слова (ненормированные):
Облік бухгалтерський -- Accounting -- Учет бухгалтерский -- Менеджмент -- Management -- Менеджмент
Аннотация: The first edition of Managerial Accounting was based on a systematic evaluation of the needs of managerial accounting students and teachers. We used extensive market research and analyzed over 100 course syllabi. The second edition benefits from the feedback from many users and nonusers in all parts of the United States and Europe. Many instructors and students shared their experiences with the first edition. The authors used their combined 41 years of experience in teaching managerial accounting to write the second edition.


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7.
65.052.2
E26


    Edward, Lee
    Accounting Information Systems [Текст] : second edition / Lee Edward. - Boston : Houghton Mifflin Company, 1991. - 934 с. - ISBN 0-395-43347-9 : Б. ц.
    Содержание:
Preface ix
Part 1 BASIC ACCOUNTING SYSTEMS CONCEPTS . - С .2
Chapleri An Overview . - С .4
The Changing Role of the Accountant . - С .7
Accounting Information Systems . - С .10
Accounting as a System . - С .17
Knowing the Right Answers . - С .22
Summary and Overview of the Book . - С .26
Organizations, Decisions, and Information . - С .33
Management Structure . - С .35
Decision Responsibility and Information . - С .41
Models of Decision Making . - С .43
Human Responses to Risk . - С .50
Management information and Controls . - С .51
Mechanism of Control Using Information . - С .59
Financial Controls . - С .76
Purpose of a Budget . - С .78
Budget Process and Management Participation . - С .83
Performance Reports . - С .96
Computer Hardware and Software . - С .119
Past and Future . - С .121
Computer Hardware . - С .124
Software for Data Management . - С .133
Choosing and Designing Computer Systems . - С .141
File and Data Base Processing . - С .163
File and Data Base Structures . - С .165
File Structures and Operations . - С .166
Data Base Structures and Operations . - С .182
Processing Operations . - С .192
Accounting System Examples of Data Base Processing . - С .194
Accounting Systems . - С .209
Generally Accepted Accounting Principles . - С .211
Objectives of GAAP . - С .214
Operations in an Accounting System . - С .218
Using Account Codes in Accounting Operations . - С .238
Part 2 ACCOUNTING APPLICATIONS . - С .262
Credit Sales, Accounts Receivable, and
Billing . - С .264
The Data Base Aproach . - С .266
Files Used in This Application . - С .274
Computerized Accounts Receivable Processes . - С .280
Application Design Features . - С .286
Accounting Entries for This Application . - С .295
Reports . - С .301
Purchasing and Accounts Payable . - С .326
Overview of Purchasing . - С .328
Key Documents and Forms . - С .331
Complexity and Data Structure . - С .338
Computerized Processes in Purchasing . - С .348
Computerized Processes in Accounts Payable . - С .353
Reports . - С .357
Manufacturing, Cost Accounting, and
Inventory . - С .376
A Brief Description of Manufacturing . - С .378
Cost Accounting Concepts . - С .379
The Cost Accounting Application . - С .386
Report Preparation . - С .404
Just-in-Time Manufacturing . - С .409
Fund Accounting Systems for Not-for Profit
NFP
Organizations . - С .427
Overview and Description of Not-for-Profit
Organizations . - С .429
Fund Accounting Systems . - С .434
Government Accounting Systems . - С .436
Budgeting and Control . - С .444
Identifying Programs and Funding Sources . - С .445
Performance Reporting . - С .452
Computer-Based Systems to Implement Fund Accounting . - С .456
Part 3 CONTROLS AND ACCOUNTING . - С .470
Managing Data Processing . - С .472
Data Processing's Mission in the Business
Organization . - С .474
Specialized Capabilities in Data Processing . - С .477
Relations with User Groups . - С .482
Managing User Applications . - С .483
Evaluating Data Processing's Performance . - С .486
Accounting and Processing Controls . - С .515
Control Risk and Weakness . - С .517
General Data Processing Controls . - С .522
Illustrative Application Controls . - С .527
Illustrative Control Procedures . - С .536
Controlling Computer Crime, Incompetence,and
Carelessness . - С .562
Techniques and Examples of Computer Crime . - С .564
Limits of Legal Deterrence . - С .566
Common Types of Financial Fraud . - С .569
Causes of Computer Crime . - С .576
Causes of Carelessness and Incompetence . - С .577
Data Processing Strategies to Control Losses . - С .579
Economics and Deterrence of Computer Crime . - С .584
Auditing Computer-Based Accounting System
Controls . - С .605
Independent Financial Auditing . - С .608
Internal or Operational Auditing . - С .610
Computer Auditing . - С .623
Specific Computer Audit Tests . - С .631
Part 4 NEW DEVELOPMENTS AFFECTING ACCOUNTING
INFORMATION SYSTEMS . - С .656
Decision Support and Expert Systems . - С .658
Knowledge Processing and Artificial Intelligence . - С .660
A Hierarchy of Systems Support . - С .663
Expert Systems: Advisers to Management . - С .668
Implementation: The Accountant's Role . - С .685
Communications and Computer Networks . - С .702
The Need for Data Communications . - С .706
Methods of Communication . - С .707
Data Communication Using Telephones . - С .716
Network Choices . - С .724
LAN Attributes . - С .724
Satellite, Microwave, and Optical Fiber . - С .732
Office-Network Software Applications . - С .735
Customizing the Network for Users . - С .738
Part 5 SYSTEM DESIGN AND IMPLEMENTATION . - С .756
Developing the Design for an Accounting
System . - С .758
Objectives in Creating a New Accounting System . - С .760
Overview of the Systems Development Process . - С .763
Responsibilities in Systems Creation . - С .776
Steps in Developing the Design for an Accounting
System . - С .780
Implementing an Accounting System Design . - С .813
Overview of System Implementation . - С .815
Vendor Selection . - С .824
Management of Detail Design . - С .834
Creating the Major Detail-Design Components . - С .837
Programming, Modifying, Testing, and Debugging . - С .845
Conversion . - С .850
Comprehensive Case: Sports Products, Inc . - С .872
Glossary . - С .899
Index . - С .917
УДК

Кл.слова (ненормированные):
Облік бухгалтерський -- Accounting -- Учет бухгалтерский -- Системи інформаційні -- Information systems -- Системы информационные -- Комп'ютер -- Computer -- Компьютер -- Gaap -- Gaap -- Gaap -- Бази даних -- Data bases -- Базы данных -- Аудит -- Audit -- Аудит
Аннотация: Few disciplines can match the excitement and dynamism of accounting information systems. For example: within an organization, managers compete to influence or control key sources of information and the resources to generate information, wdiile technology spurs a shifting balance between different computer designs and information structures that succeed each other in rapid succession as preferred means of handling accounting system tasks. A new generation of systems designers and developers have pioneered faster, simpler means of acquiring, evaluating, and managing accounting systems—often with little or no computer programming! This text. Accounting Information Systems, Second Edition, presents information in the context of these technologies but maintains as its foundation the traditional concepts of double-entry accounting. When students have completed a course using this text, they will be able to answer the key questions involved in understanding accounting information systems:
1. What are accounting information systems?
2. How do they work?
3. Why are they important?
4. Who uses, controls, and designs them?

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8.
65.052.2
S-91


    Edward, Lee
    Accounting Informaion Systems (instructor`s resourse manual) [Текст] : second edition / Lee Edward. - Boston : Houghton Mifflin Company, 1991. - 891 с. - ISBN 0-395-57211-8 : Б. ц.
    Содержание:
Preface
PARTI
Syllabus . - С .1
Chapter Outlines . - С .5
Test Banc . - С .93
Instructor's Guide to Aurora Company . - С .225
Transparency Masters . - С .235
PART2
Solutions . - С .415
An Overview . - С .417
Organizations, Decisions, and Information . - С .427
Financial Controls . - С .442
Computer Hardware and Software . - С .464
File and Data Base Processing . - С .479
Accounting Systems . - С .498
Credit Sales, Accounts Receivable, and
Billing . - С .518
Purchasing and Accounts Payable . - С .546
Manufacturing, Cost Accounting, and
Inventory . - С .571
Fund Accounting Systems for Not-for-Profit
NFP) Organizations . - С .599
Managing Data Processing . - С .632
Accounting and Processing Controls . - С .659
Controlling Computer Crime, Incompetence,and Carelessness . - С .682
Auditing Computer-Based Accounting System
Controls . - С .704
Decision Support and Expert Systems . - С .729
Communications and Computer Networks . - С .753
Developing the Design for an Accounting
System . - С .777
Implementing an Accounting System Design . - С .810
COMPREHENSIVE CASE: Sports Products, Inc . - С .845
УДК

Кл.слова (ненормированные):
Облік бухгалтерський -- Accounting -- Учет бухгалтерский -- Системи інформаційні -- Information systems -- Системы информационные
Аннотация: The Instructor's Resource Manual and Test Bank has been prepared to make it easier for you to teach and to make you more effective as an instructor. Included in the Manual are Chapter Outlines, a complete Test Bank with solutions, an Instructor's Guide to Aurora Company accounting systems simulation, transparency masters for all figures in the text, and Solutions to all text questions, problems, and cases.
In the Chapter Outlines, each section starts with an overview and teaching suggestions and continues by listing that chapter's Learning Objectives. All text narrative and end-of-chapter materials are coordinated by means of the Learning Objectives. This allows you to easily select text sections and assignments that stress the Learning Objectives you think are most significant. Or, if you prefer, you may use the syllabus included in the Manual.
Following the Learning Objectives, a detailed section-by-section Lecture Outline discusses all the chapter's concepts and analytical procedures. The key terms, figures, and tables are listed for each section. Houghton Mifflin has set up this part of the Manual with plenty of space for your own remarks and notations. The Chapter Outlines are available on floppy disk and will enable you to prepare custom Lecture Outlines for yourself or Study Guides for your students.
Parallel Assignments are included for instructors who are moving from another textbook, or who want to draw easily on supporting sources or give their students alternative coverage opportunities.
The Test Bank consists of more than 700 multiple-choice questions and problems. These questions are also available from Houghton Mifflin in a microcomputer format called MicroTest. On the MicroTest, the test items are keyed to the appropriate Learning Objective. The author would like to thank Matt Jones and Darryl Forte for their help in producing this test bank.

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9.
65.050.9.24
P-92


    William, M.
    Marketing Concepts and Strategies [Текст] : seventh edition / M. William, O. C. Ferrell. - Boston : Houghton Mifflin Company, 1991. - 898 с. - ISBN 0-395-43358-4 : Б. ц.
    Содержание:
AN ANAIYSIS OF MARKETING . - С .1
An Overview of Strategic Marketing . - С .2
2. The Marketing Environment . - С .30
3. Marketing Ethics and Social Responsibility . - С .66
4. Target Markets: Segmentation and Evaluation . - С .100
5. Consumer Buying Behavior . - С .138
6. Organizational Markets and Buying Behavior . - С .172
7. Marketing Research and Information Systems . - С .196
Product Decisions . - С .237
8. Product Concepts . - С .238
9. Developing and Managing Products . - С .272
DlSTRIBUTION DECISIONS . - С .305
10. Marketing Channels . - С .306
11. Wholesaling . - С .338
12. Retailing . - С .362
13. Physical Distribution . - С .398
PROMOTION DECISIONS . - С .433
14. Promotion: An Overview . - С .434
15. Advertising and Publicity . - С .460
16. Personal Selling and Sales Promotion . - С .498
PRICING DECISIONS . - С .539
17. Pricing Concepts . - С .540
18. Setting Prices . - С .566
MARKETING MANAGEMENT . - С .599
19. Strategic Market Planning . - С .600
20. Implementing Strategies and Measuring
Performance . - С .636
SELECTED APPLICATIONS . - С .675
21. Industrial Marketing . - С .676
22. Services Marketing . - С .700
23. International Marketing . - С .736
УДК

Кл.слова (ненормированные):
Маркетинг -- Marketing -- Маркетинг -- Реклама -- Advertisement -- Реклама -- Ціноутворення -- Pricing -- Ценообразование -- Менеджмент -- Management -- Менеджмент
Аннотация: There is no question that we live in an increasingly complex and changing world. Recent political and economic upheavals have shaken established systems to their foundations; ease of communication and commercial exchange has transformed us into a global society: and environmental concerns have become a number-one priority for many people in the world. To provide insight into marketing in this changing environment. Marketing: Concepts and Strategies presents a comprehensive framework that integrates traditional concepts with the realities of today.


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10.
65.050.9.24
P-92


    William, M.
    Marketing Concepts and Strategies (study guide) [Текст] : seventh edition / M. William, O. C. Ferrell. - Boston : Houghton Mifflin Company, 1991. - 335 с. - ISBN 0-395-57271-1 : Б. ц.
    Содержание:
To the Student vii
PART I AN ANALYSIS OF MARKETING OPPORTUNITIES
An Overview of Strategic Marketing . - С .1
2. The Marketing Environment . - С .16
3. Marketing Ethics and Social Responsibility . - С .38
4. Target Markets: Segmentation and Evaluation . - С .53
5. Consumer Buying Behavior . - С .69
6. Organizational Markets and Buying Behavior . - С .87
7. Marketing Research and Information Systems . - С .97
PART II PRODUCT DECISIONS
8. Product Concepts . - С .111
9. Developing and Managing Products . - С .127
PART III DISTRIBUTION DECISIONS
10. Marketing Channels . - С .140
11. Wholesaling . - С .154
12. Retailing . - С .167
13. Physical Distribution . - С .181
PART IV PROMOTION DECISIONS
14. Promotion: An Overview . - С .195
15. Advertising and Publicity . - С .208
16. Personal Selling and Sales Promotion . - С .227
PART V PRICING DECISIONS
17. Pricing Concepts . - С .242
18. Setting Prices . - С .255
PART VI MARKETING MANAGEMENT
19. Strategic Market Planning . - С .266
20. Implementing Strategies and Measuring
Performance . - С .282
PART VII SELECTED APPLICATIONS
21. Industrial Marketing . - С .296
22. Services Marketing . - С .308
23. International Marketing . - С .323
УДК

Кл.слова (ненормированные):
Менеджмент -- Management -- Менеджмент -- Ціноутворення -- Pricing -- Ценообразование -- Реклама -- Advertisement -- Реклама -- Маркетинг -- Marketing -- Маркетинг
Аннотация: This study guide has been designed to be used with Marketing: Concepts and Strategies, Seventh Edition, by William M. Pride and 0. C. Ferrell. We have developed this study guide (1) to assist you in learning the definitions, concepts, and relationships presented in our textbook, and (2) to help you evaluate your knowledge and understanding of these materials.
For each chapter in Marketing: Concepts and. Strategies, this guide contains eight parts:
1. Chapter outline
2. Chapter summary
3. Matching exercises
4. True or false statements
5. Multiple-choice questions
6. Minicase
7. Programmed completion exercises


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11.
65.050.9.24
P-92


    William, M.
    Marketing Concepts and Strategies (instructor`s resourse manual) [Текст] : seventh edition / M. William, O. C. Ferrell. - Boston : Houghton Mifflin Company, 1991. - 370 с. - ISBN 0-395-57301-7 : Б. ц.
    Содержание:
To the Instructor xi
An Overview of Strategic Marketing . - С .1
The Marketing Environment . - С .15
Marketing Ethics and Social
Responsibility . - С .35
Target Markets: Segmentation and
Evaluation . - С .43
Consumer Buying Behavior . - С .59
Organizational Markets and Buying
Behavior . - С .73
Marketing Research and Information
Systems . - С .85
Product Concepts . - С .95
Developing and Managing Products . - С .115
Marketing Channels . - С .131
Wholesaling . - С .145
Retailing . - С .155
Physical Distribution . - С .171
Promotion: An Overview . - С .191
Advertising and Publicity . - С .205
Personal Selling and Sales Promotion . - С .223
Pricing Concepts . - С .243
Setting Prices . - С .255
Strategic Market Planning . - С .267
Implementing Strategies and Measuring
Performance . - С .279
Industrial Marketing . - С .293
Services Marketing . - С .307
International Marketing . - С .319
Appendix A Case Comments on Strategic Part-Ending
Cases . - С .333
Appendix B Transparency Masters . - С .337
УДК

Кл.слова (ненормированные):
Маркетинг -- Marketing -- Маркетинг -- Менеджмент -- Management -- Менеджмент -- Реклама -- Advertisement -- Реклама -- Ціноутворення -- Pricing -- Ценообразование


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12.
65.052.2
R-53


    Ricketts, Don
    Managerial Accounting (instructor`s solutions manual) [Текст] : second edition / Don Ricketts, Gray. - Boston : Houghton Mifflin Company, 1991. - 936 с. - ISBN 0-395-57193-6 : Б. ц.
    Содержание:
Accounting and the Management . - С .1
Cost dassification and F!ow . - С .10
Cost Behavior and Estimation . - С .56
Job Order Costing . - С .105
Chapters Process Costing . - С .149
Cost-Volume-Profit . - С .221
Planning the Master Budget . - С .278
Relevant Costs and Management Decisions . - С .351
Responsibility Accounting: Segmented
Reporting and Direct Costing . - С .404
Standard Costs: Direct Materials and Direct
Labor . - С .458
Flexible Budgets and Manufacturing Overhead
Costs . - С .506
Performance Measurment . - С .568
Performance Measurement: Investment
Centers . - С .619
Introduction to Expenditure Analysis . - С .672
Further Topics in . - С .713
Cost Allocation . - С .784
Analysis of Financial . - С .832
Statement of Cash Flows . - С .879
УДК

Кл.слова (ненормированные):
Облік бухгалтерський -- Accounting -- Учет бухгалтерский -- Менеджмент -- Management -- Менеджмент
Аннотация: The Instructor's Solutions Manual is the primary teaching aid for instructors of the managerial accounting course. It contains suggested answers for ai! short-answer questions and complete solutions to all exercises and problems found in the text. The short-answer questions are intended primarily for classroom discussion; the answers are thus provided to act as guidelines, but other answers are acceptable. The exercises can be done in class or given as brief homework assignments. Solutions to these exercises are presented in a clear, step-by-step format to facilitate ciassroom discussion. Where applicable, they match the proper accounting formats set forth in the text, and are thus an acceptable model for homework assignments. The solutions to the problems follow accounting formats from the text. A complete solution is given for "Required" section of every problem. Complex calculations and derivations of numbers that may not be clear to students are also provided in many instances. In addition, a!i solutions are available as mylar transparencies.


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13.
65.050.9.214
H-66


    Hill, Terry
    Production/Operations Management [Текст] : second edition / Terry Hill. - Hertfordsh : Prentice Hall International, 1991. - 656 с. - ISBN 0-13-723727-8 : Б. ц.
УДК

Кл.слова (ненормированные):
Менеджмент -- Management -- Менеджмент -- Контролінг -- Controlling -- Контроллинг

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14.
81.2/Англ./
S-53


    Sheerin, Susan
    Self-Access [Текст] : third impression / Susan Sheerin. - Oxford : Oxford University Press, 1991. - 200 с. - ISBN 0-19-437099-2 : Б. ц.
    Содержание:
The author and series editor . - С .1
Foreword . - С .2
Introduction . - С .3
How to use this book . - С .8
Getting started . - С .12
2 Ways in and through . - С .34
3 Receptive skills . - С .54
4 Productive skills . - С .89
5 Building Blocks . - С .153
Conclusion . - С .196
Appendix 1 and . - С .198
Bibliography . - С .198
УДК

Кл.слова (ненормированные):
Мова англійська -- English language -- Язык английский
Аннотация: This series gives the classroom teacher a guide to the practice of key aspects of language teaching, and considers some of the underlying concepts. In each book an introduction presenting important current issues in the area under consideration is followed by examples and discussion of actual classroom materials and techniques.
Self-Access is designed to help EFL and ESL teachers with the practicalities involved in setting up and managing selfaccess study facilities.

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15.
336.761
Ч-49


    Черников, Г.П..
    Фондовая биржа: международный опыт [Текст] / Г.П. Черников. - М. : Международные отношения, 1991. - 192 с. - ISBN 5-7133-0431-0 : 120000 р.
    Содержание:
ВВЕДЕНИЕ . - С .5
ПРОШЛОЕ . - С .8
Происхождение понятия . - С .8
Был ли биржевиком Иосиф Прекрасный? . - С .9
Первые фондовые биржи . - С .10
Короли" XIX века . - С .13
Взлеты и падения "дикой" биржи . - С .14
Уменьшилась ли роль фондовых бирж в XX веке? . - С .16
Великий кризис" . - С .19
Новый курс" Рузвельта и рождение "культурной" биржи . - С .21
Развитие фондовой биржи в первый период после второй мировой войны . - С .24
МЕХАНИЗМ . - С .29
Хотите купить надежду, покупайте акции" . - С .29
А если вы предпочитаете стабильность и регулярность дохода? . - С .33
Гибриды акций и облигаций и другие новые инструменты биржи . - С .36
Организация биржи . - С .39
Маклеры и другие биржевые посредники . - С .44
Инвесторы — операторы и клиенты биржи . - С .47
Биржевые операции. Общая характеристика . - С .54
От чего зависят цены на фондовом рынке? . - С .59
Основные виды операций . - С .64
Быки"и "медведи" и их роль в биржевой игре . - С .69
БИРЖА СЕГОДНЯ . - С .72
Настоящий взрыв" . - С .72
Эволюция французского финансового рынка . - С .76
Биржевая система США . - С .80
Интернационализация фондовых ценностей . - С .83
Международные рынки ценных бумаг или "новые гольфстримы капиталов" . - С .88
Биржевой крах 1987 года . - С .92
Причины кризиса . - С .95
Социальные последствия биржевых потрясений.
Неоконсерватизм под вопросом . - С .98
Влияние 1987 года на международные экономические отношения . - С .100
После кризиса — структурная революция (пример
Парижской биржи) . - С .103
Изменения соотношения сил. Рывок Токио . - С .107
Фондовые биржи "драконов" . - С .114
Зигзаги развития 1990 и 1991 годов . - С .118
Некоторые выводы и размышления. Фиктивен ли фиктивный капитал? . - С .126
ПЕРЕСТРОЙКА И ФОНДОВАЯ БИРЖА . - С .137
Биржи в дореволюционной России . - С .137
Эволюция рынка ценных бумаг после октября 1917 года
(от НЭПа докомандно-административной экономики) . - С .142
Воссоздание рынка ценных бумаг — императив рыночной экономики . - С .145
Акции и акционерные общества в условиях перестройки . - С .153
Облигации и их новая роль . - С .162
Какой быть советской бирже? . - С .164
Государство и биржа . - С .172
ЗАКЛЮЧЕНИЕ . - С .179
ПРИЛОЖЕНИЕ . - С .185
ПРИМЕЧАНИЯ . - С .187
УДК
ББК 65.5

Кл.слова (ненормированные):
Біржа -- Stock market -- Биржа -- Біржа фондова -- Stock exchange -- Биржа фондовая -- Економіка міжнародна -- International economy -- Экономика международная -- Папери цінні -- Security papers -- Бумаги ценные -- Акціонування -- Corporatization -- Акционирование -- Історія економіки -- Economic history -- История экономики
Аннотация: Что такое фондовая биржа? Какую роль она играет в экономике Запада? Что продают и покупают на этом рынке? Кто участвует в биржевых операциях? Каков механизм биржи? Нужна ли она в условиях формирующейся в СССР экономики? Что нужно сделать для возрождения фондовых бирж в Советском Союзе?
Ответы на эти и многие другие вопросы можно получить из книги "Фондовая биржа: международный опыт".
Для специалистов и практических работников, а также всех интересующихся проблемами экономики.

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16.
339.138
К-73


    Котлер, Ф..
    Основы маркетинга [Текст] : общ. ред. Пеньковой Е.М. / Ф. Котлер. - М. : Прогресс, 1991. - 736 с. - ISBN 0-13-557232-0 : Б. ц.
УДК
ББК 65.9(7США)

Кл.слова (ненормированные):
Маркетинг -- Marketing -- Маркетинг -- Ринок -- Market -- Рынок -- Споживач -- Consumer -- Потребитель -- Підприємство -- Enterprise -- Предприятие -- Збут -- Distribution -- Сбыт -- Реклама -- Advertisement -- Реклама

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17.
65(52)
А-85


    Арская, Л.П..
    Японские секреты управления [Текст] / Л.П. Арская. - М. : Универсум, 1991. - 118 с. - ISBN 5-86034-068-0 : 93000 р.
    Содержание:
Предисловие . - С .4
У истоков трудового пути . - С .7
Плата за труд - "архимедов рычаг" управления . - С .23
Мир потребления, управляющий миром труда . - С .37
Объект управления: рабочая сила или личность? . - С .55
Молитвы в притихших цехах . - С .69
Конфликты на производстве и искусство их предотвращать . - С .83
Синтез японских и западных методов управления ' от экспериментов к практическим результатам . - С .98
Заключение . - С .112
Список ссылок . - С .114
УДК

Кл.слова (ненормированные):
Менеджмент -- Management -- Менеджмент -- Управління -- Management -- Управление -- Менеджмент персоналу -- Personnel management -- Менеджмент персонала -- Персонал -- Personnel -- Персонал -- Конфлікт -- Conflict -- Конфликт

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18.
159.9
С-44


    Скотт, Д..
    Сила ума. Описание пути к успеху в бизнесе [Текст] / Д. Скотт. - М. : ВНЕШТОРГИЗДАТ, 1991. - 199 с. - ISBN 5-85025-054-9 : 2.60 р.
    Содержание:
Введение . - С .7
Динамика техники силы ума . - С .10
Как действует эта техника . - С .10
Эффективность данной техники (некоторые примеры) . - С .12
Развитие данной техники . - С .15
Подготовка к использованию техники силы ума . - С .16
Познание вашего ума . - С .16
Отведение определенного времени для практики . - С .18
Выбор надлежащего места для упражнений . - С .19
Расслабление . - С .20
Ведение записей о том, что вы «видите . - С .22
Использование техники силы ума для достижения ваших целей . - С .24
Преодоление стрессов и напряженных состояний
обучение расслаблению . - С .25
Достигните баланса между стрессом, напряжением и расслаблением . - С .25
Как вам может помочь техника силы ума . - С .26
Ступени преодоления стресса и напряжения . - С .29
Увеличение вашей энергии и преодоление усталости . - С .37
Применение техники силы ума . - С .38
Как я насыщаюсь энергией при помощи силы ума . - С .40
Развитие уверенности в себе и чувства собственного достоинства для достижения большего успеха . - С .41
Как изменить ваш имидж для того, чтобы изменить вашу жизнь . - С .45
Как Джоанна С. претворила свои мечты в жизнь . - С .46
Как Фрэнк С. изменил свою позицию и изменил свою жизнь . - С .47
Как создать уверенность в себе и чувство собственного достоинства . - С .48
Ставьте перед собой цели для достижения того, чего вы хотите . - С .58
Сила подхода постановки целей . - С .58
Постановка целей для Сары Дж. означала замужество и карьеру . - С .60
Как Мэри Ф. использовала технику постановки цели, чтобы получить продвижение . - С .61
Решите, чего вы хотите . - С .62
Вынесение решения о том, реалистичны ли ваши цели, и приобретение уверенности в том, что желаемое может и должно произойти . - С .65
Техника использования хрустального шара или экрана компьютера . - С .68
Техника использования подсказок вашего тела . - С .68
Установка приоритетов ваших целей . - С .70
Выработка уверенности в том, что вы достигнете вашей цели . - С .72
Определение шагов к вашей цели . - С .73
Начинайте немедленно! . - С .77
Совершенствуйте свое мастерство и увеличивайте творческую энергию . - С .77
Эффект вызывания зрительных образов в действии . - С .77
Три человека, которые эффективно использовали технику вызывания зрительных образов . - С .78
Использование техники силы ума для совершенствования вашего мастерства . - С .82
Использование техники силы ума для увеличения вашей творческой энергии . - С .85
Как использовать силу ума для улучшения вашей памяти . - С .95
Как создать по своему желанию индивидуальность и имидж . - С .104
Три ключевые стадии изменения себя . - С .107
Как определить, что именно вы хотите изменить или каким стать . - С .107
Использование мысленного сценария для того, чтобы увидеть себя в новой роли . - С .109
Использование техники вызывания усиливающего образа для приобретения определенных черт характера . .
Как лучше понять людей и улучшить ваши взаимоотношения с другими людьми . - С .115
Внутреннее чувство, которое привело к мудрым решениям . - С .118
Вид информации, получаемой при помощи техники силы ума . - С .119
Ознакомление с типами характера и стилями поведения . - С .120
Применение техники силы ума для приобретения проницательности и получения информации . - С .123
Как прочитать ауру, чтобы получить больше информации о людях . - С .132
Понимание сущности ауры . - С .132
Применение техники силы ума для улучшения отношений . - С .135
Укрепляйте вашу силу при взаимоотношениях . - С .139
Влияние на ваши отношения другими способами . - С .140
Как использовать силу ума для решения проблем и принятия решений при помощи «мозгового штурма . - С .141
Ценность метода «мозгового штурма . - С .141
Как использовать «мозговой штурм . - С .145
Принятие правильных решений с использованием вашей интуиции . - С .149
Как действует интуитивная техника . - С .149
Принятие важных решений . - С .152
Принятие быстрого решения . - С .156
Укрепляйте ваше здоровье и избавляйтесь от вредных привычек . - С .159
Как сила ума улучшает ваше здоровье и характер . - С .162
Улучшайте свое здоровье и ускоряйте процесс выздоровления . - С .164
Искоренение вредных привычек . - С .169
Пусть обогащает вас ежедневный жизненный опыт . - С .173
Как сделать более интересным время ожидания и рутинную работу . - С .174
Более полно ощущайте то, чем вы занимаетесь каждый день . - С .177
Используйте силу своего ума, чтобы
отключиться» от окружающего мира . - С .179
Воспринимайте музыку более интенсивно . - С .180
Повышение чувствительности к вашим физическим движениям путем вызывания зрительных образов . - С .184
Совершите мысленное путешествие и получите быстрый заряд энергии . - С .186
Превращение техники силы ума в неотъемлемую часть вашей жизни . - С .195
УДК
ББК 88

Кл.слова (ненормированные):
Психологія -- Psychology -- Психология -- Психологія управління -- Managerial psychology -- Психология менеджмента

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19.
159.9
С-44


    Скотт, Д..
    Конфликты: пути их преодоления [Текст] / Д. Скотт. - М. : ВНЕШТОРГИЗДАТ, 1991. - 190 с. - ISBN 5-85025-05-7 : 375000 р.
    Содержание:
Введение . - С .7
. - С .14
Контроль эмоциональной сферы
Преодоление двух видов эмоций, которые относятся к основным источникам конфликта — раздражения и недоверия . - С .21
Контроль собственного раздражения и страха в конфликтной ситуации . - С .37
. Использование вашего разума для понимания и управления конфликтами
Ловушка ответственности . - С .53
Распознацацнс ирцчнн конфликта и реагирование на лодсцудпые желания . - С .70
{Л)еидс,'1с1щс конфликтов посредством улучшения общсцня . - С .95
Выбор стиля поведения, соответствующего конфликтной ситуации . - С .115
Выбор наплучшего стиля поиедепия в копф . - С .130
Выработка взаимовынгрышпых решеицЛ . - С .145
Как общаться с трудными людьми . - С .166
I. Использование вашей интуиции для обнаружения новых возможностей
Выработка альтернатив и решений . - С .182
Превращение ваших конфликтов в созидательные возможности . - С .180
УДК
ББК 88

Кл.слова (ненормированные):
Конфлікт -- Conflict -- Конфликт -- Психологія -- Psychology -- Психология
Аннотация: В книге рассказыкзется о том. как добиться желаемого в любой ситуации; как улучшить йзаимооч ношения между супругами, друзьями, родителями и детьми, деловыми партнерами, сотрудниками й соседями; как защититься от трудных 8 общении людей, как преодолеть раздражение, недоверие и страх. Приобретенные знания помо* гут созданию той атмосферы, которая способствует устранению конфликтных ситуаций.

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20.
336.7
А-72


    Антонов, Н.Г..
    Денежное обращение, кредит и банки [Текст] / Н.Г. Антонов, М. А. Пессель. - М. : АО "Финстатинформ", 1991. - 269 с. - ISBN 5-7166-0132-4 : 10.80 р.
    Содержание:
Введение . - С .3
Деньги и денежное обращение . - С .4
Сущность денег . - С .4
Функции денег . - С .6
Закон денежного обращения . - С .8
Денежные реформы . - С .10
Денежная масса и ее структура . - С .15
Системный подход к анализу денежных отношений . - С .16
. - С .2
Сущность кредита . - С .21
Экономическое содержание кредитных отношений . - С .21
Необходимость кредита в рыночной экономике . - С .23
Ссудный фонд и его демонополизация . - С .25
Функции кредита . - С .29
Принципы кредитования . - С .31
Формы кредита . - С .35
Процент за кредит . - С .38
. - С .3
Из истории банков . - С .44
Возникновение банковского дела . - С .44
Развитие банковского дела в Царской России . - С .46
Преобразование банковской системы после 1917 г. и ее развитие в советский период . - С .53
Банковская реформа 1987-1992 IT . - С .58
. - С .4
Двухуровневая банковская система . - С .63
Центральный банк — проводник денежно-кредитной политики . - С .63
Оснопы организации деятельности коммерческих банков . - С .72
Ликвидность коммерческого банка . - С .81
Экономические нормативы деятельности коммерческих банков . - С .87
. - С .5
Пассивы банка . - С .97
Собственный капитал . - С .97
Акции и формирование уставного капитала . - С .98
Кредитный потенциал . - С .100
Приалеченные средства . - С .101
Другие источники формирования пассивов . - С .108
. - С .6
Активные операции банков . - С .111
Кассовые операции . - С .111
Фондовая и инвестиционная деятельность банков . - С .116
Кредитование заемщиков . - С .121
Контокоррентный кредит . - С .134
Долгосрочное кредитование . - С .135
Жилищные кредиты . - С .142
Банковские риски . - С .145
. - С .7
Платежная система России . - С .150
Сущность платежной системы . - С .150
Формы расчетов и хозяйственной сфере . - С .153
Вексельное обращение . - С .168
Расчеты электронными деньгами — платежными карточками . - С .176
Организация взаимных (клиринговых) расчетов . - С .179
Расчеты между банками . - С .181
. - С .8
Валютные операции и внешнеэкономическая деятельность банков . - С .186
Банки — участники валютного рынка . - С .186
Основные понятия, используемые при валютных операциях . - С .188
Валютный курс и валютные операции . - С .192
Расчетно-кредитные операции в иностранной валюте . - С .197
Порядок использования валютной выручки . - С .200
Правила проведения уполномоченными банками операций на внутреннем валютном рынке . - С .204
Установление корреспондентских отношений с иностранными банками . - С .206
Международные расчеты по коммерческим операциям . - С .209
Расчеты с ближним зарубежьем . - С .213
. - С .9
Факторинговые, лизинговые и трастовые операции банков.
Менеджмент и маркетинг . - С .216
Факторинговые операции . - С .216
Лизинговые операции . - С .220
Трастовые операции банков . - С .223
Банковский менеджмент и маркетинг . - С .228
. - С .10
Баланс банка и основы бухгалтерского учета . - С .231
Содержание баланса . - С .231
Аналитический и синтетический учет. Документооборот в банке . - С .248
Операционная техника и учет основных банковских операций . - С .253
Доходы и расходы банков . - С .265
УДК
ББК 65.9(2)26

Кл.слова (ненормированные):
Кредит -- Credit -- Кредит -- Банк -- Bank -- Банк -- Гроші -- Money -- Деньги -- Капітал -- Capital -- Капитал -- Ризик -- Risk -- Риск -- Ринок -- Market -- Рынок -- Дохід -- Income -- Доход -- Валюта -- Currency -- Валюта -- Обіг грошовий -- Money Crculation -- Обращение денежное -- Менеджмент банківський -- Bank management -- Менеджмент банковский -- Справа банківська -- Banking -- Дело банковское -- Банк центральний -- Central bank -- Банк центральный


Доп.точки доступа:
Пессель, М.А.
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