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    Needle, David
    Business in Context [Текст] : second edition / David Needle. - London : Chapman & Hall, 1994. - 405 с. - ISBN 0-412-48410-2 : Б. ц.
    Содержание:
List of case studies xi
Series foreword xiii
Preface to the first edition xvii
Preface to the second edition xix
Acknowledgements xxi
The concept of Business in Context . - С .1
Businesses and their contexts . - С .1
The shipping industry . - С .6
The shipping industry in a business context . - С .9
News International and Wapping . - С .12
The News International case in a business context . - С .17
The systems and contingency approaches . - С .22
The layout of this book . - С .24
Summary . - С .24
Further reading . - С .25
Discussion . - С .25
2 The environment and business . - С .26
The economy and business . - С .27
The state and business . - С .40
Technology . - С .57
Labour . - С .66
Cultural influences and business . - С .71
Japanese business and management . - С .82
Summary . - С .95
Further reading . - С .96
Discussion . - С .97
3 Organizational aspects of business . - С .98
Goals . - С .98
Structure . - С .107
Ownership . - С .123
Size . - С .131
Small businesses . - С .133
Organizational culture . - С .141
Summary . - С .151
Further reading . - С .152
Discussion . - С .153
4 Management strategy . - С .155
The strategic process . - С .156
Strategic contexts . - С .160
The uses and value of strategy . - С .161
The environmental aspects of strategy . - С .167
The organizational aspects of strategy . - С .175
Strategic options . - С .181
Strategic choice . - С .186
Summary . - С .187
Further reading . - С .187
Discussion . - С .188
5 Innovation . - С .189
Identifying the concepts . - С .190
The environmental aspects of innovation . - С .202
Organizational aspects of innovation . - С .221
Innovation and management strategies . - С .227
Summary . - С .232
Further reading . - С .233
Discussion . - С .233
6 Production . - С .235
Identifying the production function . - С .237
The key activities of production management . - С .243
Production and the environment . - С .259
Organizational aspects of production . - С .269
Production strategies . - С .274
Summary . - С .278
Further reading . - С .278
Discussion . - С .279
7 Marketing . - С .280
Definitions and orientations . - С .281
Marketing in different contexts . - С .283
The elements of marketing . - С .286
Branding, segmentation and the product life-cycle . - С .300
The environmental aspects of marketing . - С .306
The organizational aspects of marketing . - С .312
The strategic aspects of marketing . - С .317
Summary . - С .321
Further reading . - С .322
Discussion . - С .322
8 Human resource management . - С .324
Identifying personnel/HRM . - С .325
The environmental aspects of personnel . - С .337
Organizational aspects of human resource management . - С .351
Human resource management strategies . - С .356
Summary . - С .362
Further reading . - С .363
Discussion . - С .364
9 Finance and accounting . - С .365
Finance and accounting in business . - С .366
The environmental aspects of finance and accounting . - С .375
The organizational aspects of finance and accounting . - С .377
Strategic aspects of finance and accounting . - С .381
Summary . - С .382
Further reading . - С .383
Discussion . - С .383
10 Conclusions . - С .385
Major themes . - С .385
Major issues . - С .386
References . - С .389
Index . - С .400
УДК

Кл.слова (ненормированные):
Бізнес -- Business -- Бизнес -- Фінанси -- Finances -- Финансы -- Менеджмент -- Management -- Менеджмент -- Маркетинг -- Marketing -- Маркетинг -- Ресурси людські -- Human resource -- Ресурсы человеческие -- Право власності -- Property law -- Право собственности -- Облік бухгалтерський -- Accounting -- Учет бухгалтерский
Аннотация: Business in Context places business issues in a real and practical context. It is an up to date account of the complexities of contemporary management and business activity in each sector of the modern economy. The book is suitable for students at degree or equivalent level. BTEC Higher, and also MBA courses.
Business in Context is now widely used on introductory business courses throughout the world. Users have praised the book for its clear presentation and the wide ranging and relevant information in the text. A large number of contemporary case studies and exercises are included and usefully illustrate the application of theory to business practice.
• new case studies:
• new analysis of organizational structure and culture:
• expanded coverage of innovation:

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