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    Johnson, E. M.C.
    Teaching Business English [Текст] / E. M.C. Johnson, Christine Johnson. - Oxford : Oxford University Press, 1994. - 237 с. - ISBN 0-19-437167-0 : Б. ц.
    Содержание:
Acknowledgements xi
Introduction xiii
PART ONE: Introduction to Business English
What is Business English?
Background . - С .3
What characterizes the language of business? . - С .7
Sense of purpose . - С .7
Social aspects . - С .8
Clear communication . - С .9
The Business English syllabus . - С .9
Business and General English courses . - С .10
2 Who wants to learn Business English?
Pre-experience learners . - С .15
Low-experience learners . - С .16
Junior company members . - С .16
Learners who are moving jobs . - С .16
Job-experienced learners . - С .17
Reasons for learning English . - С .17
Characteristics of the learners . - С .17
Cultural differences . - С .18
3 Where is Business English taught?
Types of institution . - С .21
Public and private sector educational institutions . - С .21
Adult learning centres and Chambers of Commerce . - С .21
British Council- and American-sponsored centres . - С .22
Language schools . - С .22
Training and consulting groups and individualconsultants . - С .22
In-company . - С .22
Some implications . - С .23
For the pre-experience learner . - С .23
For the job-experienced learner . - С .23
For the training manager . - С .23
4 Resources
The Business English trainer . - С .25
Background and experience . - С .25
Personal skills . - С .27
Acquiring the resources . - С .28
Skills . - С .28
Knowledge . - С .31
5 Performance objectives for Business English
The need to emphasize performance . - С .35
Skills training: basic principles . - С .37
The communicative approach . - С .37
Learner involvement in course design . - С .38
Input v. output . - С .38
Task-based learning . - С .39
Feedback . - С .39
PART TWO: Analysing the needs of the learners
6 Describing levels of performance
Who needs to define levels of performance and why? . - С .43
Performance scales . - С .44
Testing and assessment . - С .46
Published tests and examinations . - С .47
Carrying out assessment yourself . - С .48
The training gap . - С .53
7 Job analysis
Job categories . - С .57
Managers as learners . - С .57
Technical staff as learners . - С .60
Secretaries and clerical workers as learners . - С .61
Departmental differences . - С .62
Marketing and sales . - С .64
Human resources . - С .65
Finance . - С .66
Production . - С .68
8 Information gathering
What do we need to know? . - С .71
Information about the learner . - С .71
Defining the learning purpose . - С .72
Information about the learning situation . - С .72
Ways of gathering information . - С .73
Job-experienced learners . - С .73
Pre-experience learners . - С .79
Practical problems in needs analysis . - С .81
Examples of interview task sheets . - С .84
Determining the content of the course
Breakdown of performance areas . - С .89
Meetings and discussions . - С .90
Giving information . - С .95
Telephoning . - С .98
Business correspondence . - С .99
Socializing . - С .100
Language analysis . - С .102
Company documentation . - С .103
Learner output . - С .106
Training videos . - С .108
The focus of training . - С .110
PART THREE: Activities and materials
10 Published materials
Business English materials . - С .117
General Business English coursebook packages . - С .117
Supplementary materials . - С .120
Job-specific materials . - С .121
Reference books . - С .121
Self-access materials . - С .121
Business skills training materials . - С .122
Video materials . - С .123
Business simulation games . - С .124
Selection and evaluation . - С .123
Criteria for selection . - С .125
11 Framework materials
What are framework materials? . - С .131
Advantages . - С .132
When should framework materials be used? . - С .133
Frameworks for different purposes . - С .134
Analysing . - С .134
Describing contrast and similarity . - С .136
Describing change . - С .140
Describing cause and effect . - С .140
Describing sequence . - С .141
The setting box . - С .142
For meetings and discussions . - С .146
A customer—supplier simulation . - С .150
Describing production processes . - С .151
Problem-solving . - С .153
Conversation . - С .153
Conclusion . - С .156
12 Authentic materials
Definition and use . - С .157
Types and sources . - С .158
Selection and exploitation of authentic materials . - С .162
Text materials . - С .163
Audio and video materials . - С .169
Examples of tasks and activities . - С .172
Using authentic materials to develop speakingskills . - С .172
2 Using authentic materials to practise extractinginformation . - С .174
3 Using authentic materials to develop listeningskills . - С .175
4 Using authentic materials to improve learners'comprehension of presentations . - С .178
5 Using authentic materials to extend letter-writingvocabulary . - С .184
13 Managing activities in the classroom
One-to-one v. group training . - С .187
Dealing with individuals . - С .190
Course design and the individual learner . - С .191
Some examples of learners' work . - С .193
Role play and simulation . - С .196
Setting up the activity . - С .196
What can go wrong? . - С .198
Strategies for reducing the risks . - С .199
Giving feedback . - С .200
Course design: putting it all together . - С .209
An intensive general Business English course plan . - С .210
An extensive general Business English course plan . - С .212
Specific Business English course plans . - С .213
14 Current trends in Business English
Language training v. skills training . - С .215
The influence of management training . - С .218
Methodologies . - С .218
Cross-cultural awareness . - С .219
Growing professionalism . - С .220
Glossary . - С .221
Bibliography . - С .223
Appendix . - С .225
Suggestions for further reading . - С .225
Suggestions for further viewing . - С .228
Business English examinations . - С .230
Performance scales . - С .231
Professional associations . - С .231
Business skills training materials: sources . - С .231
Index . - С .233
УДК

Кл.слова (ненормированные):
Мова англійська -- English language -- Язык английский -- Бізнес -- Business -- Бизнес
Аннотация: Teaching Business English


Доп.точки доступа:
Johnson, Christine
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Свободны: АБ (1)
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