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    Campbell, David
    Business for Non-Business Students [Текст] / David Campbell. - London : DP Publications Ltd., 1994. - 339 с. - ISBN 1-85805-082-0 : Б. ц.
    Содержание:
PREFACE III
All Chapters include: * In-text activities * Casestudies * Review Questions * Assignment Activities
Section 1 Business Basics
BASIC CONCEPTS IN BUSINESS . - С .2
What is Business All About? - The Basic Concepts in
Business - Important Distinctions in
Business
2. THE OBJECTIVES IN BUSINESS . - С .9
Stakeholders - The Prime Objective - Other Objectives
Mission Statements
3. THE LOCATION OF BUSINESS . - С .16
Factors that Determine Business Location - Examples
Section 2 Business Organisations
4. GENERAL CHARACTERISTICS OF ORGANISATIONS . - С .28
What is an organisation? - Why Organisations Exist -
What do Business Organisations Have in
Common?
5. NON-INCORPORATED ORCANISATIONS . - С .34
Sole Proprietor - Partnerships
6. INCORPORATED ORGANISATIONS . - С .39
Limited Company - Holding Company
7. OTHER (NOT-FOR-PROFIT) ORGANISATIONS . - С .52
Introduction - Co-operatives - Government Departments
Loca! Authorities ~ Charities
Section 3 An introciuction to Organisational Theories
8 TYPES OF ORGANISATIONAL STRUCTURE . - 60introduction - Functional Organisation - Product
Organisation Customer Organisation Geographic
Structure - Matrix Structure - Combining Different
Structures
9. STRUCTURAL AND PEOPLE ISSUES IN ORCANISATIONS . - С .67
Authority and Responsibility - Delegation - Span of
Control - Unity of Command - The Scalar
Principle - Line and Staff Employees
10. CULTURE, CENTRALISATION AND GROWTH IN
ORCANISATIONS . - С .74
Intema 'Culture' - Centralisation and Decentralisation
Organisational Growth and
Development
Section 4 The Business Environment
11. AN OVERVIEW OF THE BUSINESS ENVIRONMENT . - С .84
Introduction - The Internal Environment - The External
Micro-environment - The External
Macro-environment
12. THE POLITICAL ENVIRONMENT . - С .89
The Structure of the UK Government - Government
Departments; Their Authority and
Responsibility - The Objectives of Government - The
Ways in Which the State can Affect
Business - Direct State Influence on Business -
Government Economic Policy Influencing
Business - Legislation Affecting Business - Other
Political Factors
13. THE ECONOMIC ENVIRONMENT 1 -AN INTRODUCTION TO THE
THEORIES OF DEMAND AND SUPPLY . - С .104
Introduction to Economics - Demand - Supply -
Equilibrium Point - Price Elasticity of Demand -
Income Elasticity of Demand
14. THE ECONOMIC ENVIRONMENT 2 - THE MACRO-ECONOMIC
INDICATORS . - С .126
Introduction - Wconomic Cycles, Grovrth and Recession
Inflation; Its Causes - Inflation; Its
Effects - Unemployment; Its Causes - Unemployment; Its
Effects - Balance of Payments - Value of Currency and
Exchange Rates - Government Spending and Borrowing -
The Economic
Environment; a Summary
15. THE SOCIOLOCICAL ENVIRONMENT . - С .148
Components ofteh Sociological Environment -
Demographics - Fashions and Trends in teh
Sociological Environment - Environmental Issues -
Responses to the Environmental and Ethical
Issues
16. THE TECHNOLOGICAL ENVIRONMENT . - С .164
Key Areas of Technology - Benefits of Technology to
Business - Possible Disadvantages of
Technology - information Technology (IT) - Computers -
Telecommunications - The
Applications of Information Technology - Technology indesign
17. THE INTERNATIONAL ENVIRONMENT . - С .180
The Clobalisation of Business - Choices in
Internationalisation (Entry Strategies) - Exporting
International Franchising - Licensing Arrangements -
International Alliances/Joint Ventures Foreign
Direct' Investment (FDI) - The Eurpoean Business
Environment
Section 5 Functions in a Business Organisation
18. THEACCOUNTINC FUNCTION . - С .194
Introduction - Thie Financial Accounting Function -
The Management Accounting Function The Accounting
Reporting Statements - How to Read And Analyse Accounts
19. THE OPERATIONS FUNCTION 1 - PURCHASING AND
PRODUCTION . - С .216
What is the Operations Function? - Operations and
Competitive Advantage - Purchasing Goods Inward,
Inspection and Storage- Production - Types of
Production
20. THE OPERATIONS FUNCTION 2- QUALITY, STOCKS,
JITANDTQM . - С .232
Quality Control (QC) - Finished Goods and Distribution
Stock Management - Total Quality
Management (TQM)
21. THE MARKETING FUNCTION I . - С .249
The Marketing Philosophy - Departmental Structure -introduction to the Marketing Mix - The
First P: Product - Stategic Issues in Product
Management
22. THE MARKETING FUNCTION 2- PLACE, PRICE AND
PROMOTION . - С .261
The Second P: Place - The Third P: Price - The Fourth
P: Promotion
23. THE RESEARCH AND DEVELOPMENT FUNCTION . - С .275
Introduction to R D - Objectives of R D -R d
Personnel -R D Timescales Components of R D
24. THE PERSONNEL FUNCTION . - С .283
Overview of the Personnel Function - Important Aspectsof Personnel Management - 'Personnel' adn 'Human
Resources'
Section 6 Markets and Market Structures
25. MARKETS AND MARKET STRUCTURES . - С .300
What is a Market? - What is a Market Structure? -
Monopolies and Monopolistic Competition Oligopoly -
Perfect Competition
26. PRIVATISATION AND NATIONALISATION . - 312introduction and Definitions - A Brief History - The
Debate (Advantages and Disadvantages)
Section 6 Management of Business Organisations
27. DEFINITION AND THEORIES OF MANAGEMENT . - С .318
What is Management? - Theories of Management - FW
Taylor and the Scientific Management
School - Henri Fayol - Lyndall F Urwick - Modem
Thinkers
28 PRINCIPLES OF MANAGEMENT . - С .324
Self Management- Elements of Self-Management:
Effectiveness - Elements of Managing People:
Motivation
INDEX . - С .335
УДК

Кл.слова (ненормированные):
Бізнес -- Business -- Бизнес -- Маркетинг -- Marketing -- Маркетинг -- Приватизація -- Privatization -- Приватизация -- Менеджмент -- Management -- Менеджмент
Аннотация: This book provides a comprehensive course text for Business Studies modules or units which are part of non-business courses at degree level. It would also be useful as an introduction for students about to undertake a business studies course.
The text addresses the need of non-business students for a book that enables them to understand the fundamentals of business and to gain an appreciation of how the business world operates. It will give a sound basis of understanding upon which to build in subsequent studies. It is written in an easily digestible form, and there is no need for prior reading on the subject.
The book is intended to be used as a course text to support either a course with a high proportion of lecturer contact time, or one that allows for less contact time and more directed self-study.

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